Rob Bernshteyn, Chief Executive Officer
Rob brings 15 years of experience in enterprise software to his position as CEO at Coupa. Prior to joining Coupa, Rob spent four years with SuccessFactors, the global leader in Performance and Talent Management delivered via the software-as-a-service model. As a member of the SuccessFactors executive management team he served as their global vice president of product marketing and management.
Rob has also directed product management at Siebel Systems, where he contributed to building their Employee Relationship Management suite of applications into Siebel’s fastest-growing product two years after launch. Before that, Rob was an associate at McKinsey & Company and a global project manager at Accenture where he managed numerous successful global SAP enterprise resource planning (ERP) software implementations.
Rob holds a Bachelor of Science Degree in Information Systems from the State University of New York at Albany and an MBA from Harvard Business School. |
Steve Sovik, VP Sales 
Steve Sovik brings over 20 years/ experience in enterprise software to Coupa. Prior to joining Coupa, Steve led sales across North America as Vice President for Oracle CRM On Demand. Prior to that role, Steve has held a variety of executive management and management positions with SupportSoft, Siebel, and Oracle leading sales teams focusing on IT infrastructure, CRM, ERP, and Supply Chain Manufacturing solutions. Steve began his career with Andersen Consulting where he served a variety of consulting engagements with a primary focus on international banking and manufacturing.
Steve is an Eagle Scout and is still active with the Boy Scouts of America, by serving on the Executive Board for the Mt. Diablo – Silverado District. Steve also coaches golf for his high school Alma mater De La Salle High School in Concord, CA. Steve holds a Bachelor of Science and Commerce in Decision and Information Sciences from Santa Clara University. |
Tony Dawson, VP Alliances 
With more than fifteen years of relevant industry experience working with technology leaders including SuccessFactors, Workplace Answers, Instill and Netscape, Tony brings a wealth of expertise in business development and building sales organizations. In his role as Coupa’s VP Alliances, Tony will be responsible for the development of strategic partnerships, channel sales, and identifying business opportunities for the company’s continued growth.
Prior to joining Coupa, Tony was the Senior Vice President of Sales at Workplace Answers, an eLearning solutions company. Previously, he was the VP of Latin America and Director of Business Development for SuccessFactors, where he led direct and channel sales organizations. Tony has also managed sales operations and business development at Instill Corp., served as Vice President of Channel Sales and Business Development at Brience, as well as Director of Worldwide Service Sales at Netscape Communications.
Tony is an Officer in the United States Army Reserve, works with the Big Brothers Big Sisters organization, and is a Court Appointed Special Advocate working with San Mateo County at risk youth. He holds a Bachelors degree in Economics from California Polytechnic State University-San Luis Obispo. |
Ravi Thakur, VP Services and Support 
Prior to joining Coupa, Ravi spent over ten years at Oracle building and leading a variety of teams in the applications product line. He was instrumental in leading a number of cross functional teams to streamline the product management and development processes after the Peoplesoft, Siebel, and JDE acquisitions.
Throughout his career, he has worked with a number of Fortune 500 companies to ensure successful deployments of Oracle solutions. He was also responsible for the hosting infrastructure and operational processes for Oracle Exchange, Oracle’s first multi-tenant SaaS offering in 2000.
Ravi holds a Bachelor of Science Degree in Engineering from UC Berkeley and an MBA from UCLA Anderson. |
Tony Wessels, VP Marketing
Prior to joining Coupa, Wessels managed a worldwide marketing team at EMC and supervised the development of all EMC corporate campaigns, including its recent cloud campaign strategy. Before EMC, Wessels was the Vice President of Marketing for APTARE, a storage resource management software company. As a key member of the executive team, Wessels’ marketing efforts drove revenue growth over 100% YOY. Prior to APTARE, Wessels was the Vice President of Marketing at Stata Labs, a provider of search-based email solutions, where he led all aspects of marketing and was instrumental in the company’s acquisition by Yahoo! Inc.
Tony holds a Bachelor of Arts Degree in English from the University of Texas at Dallas. |
Noah Eisner, VP Products 
Noah co-founded Coupa, having the vision to create a radically different kind of purchasing system. As VP of Product, Noah’s focus is fulfilling Coupa’s mission to deliver full-featured e-procurement solutions offering unprecedented usability and innovation.
Prior to starting Coupa, Noah worked as Senior Director of Product Management for Oracle’s Applications. A recognized expert in the supplier collaboration field, Noah pioneered both the Oracle iSupplier Portal and the Oracle Supplier Network service. Previous to that, he lead a business development team that landed a significant number of strategic deals for the Oracle Exchange product line.
Noah holds a Bachelor of Science in Operations Research and Industrial Engineering from Cornell University and a Master of Science in Industrial Engineering from Stanford University. |
Mark Verbeck, Senior VP and Chief Financial Officer

Mark Verbeck brings over 20 years experience in finance and operations from both emerging growth companies and major corporations to his role which is responsible for the company’s corporate finance, investor relations and human resources.
Prior to joining Coupa, Mark was CFO at BLADE Network Technologies, the leader in high performance cloud networking where his leadership was instrumental to the company’s execution through its growth and subsequent sale to IBM. Prior to BLADE, Mark was an executive and prominent Wall Street research analyst covering technology companies for firms such as Cantor Fitzgerald, Citigroup and Epoch Partners (acquired by Goldman Sachs). As a former equity analyst, Mark brings broad exposure to successful corporate strategy, capital processes, and acquisition approaches as well as experience with complex accounting and reporting issues. Prior to Wall Street, Mark worked at Deloitte & Touche (now Deloitte), the global accounting and consulting company.
Mark has a BA in Accounting from the University of St. Thomas. |
David Williams, VP Technology 
David has been part of the Coupa team since its inception. As Vice President of Technology, David leads Coupa’s technical developments and product delivery. One of the top talents in the developer community, David brings ten years of engineering experience with special focus on scalability, security and application extensibility.
Prior to joining Coupa, David was a seven year development veteran in the Oracle Procurement Applications group, where he performed advanced prototyping for Oracle’s Project Fusion. Earlier in his career, he developed the core infrastructure for Oracle Exchange.
David holds a Bachelor of Science in Engineering and Applied Science from Caltech. |