Christine Crandell (Ariba: CMO & EVP , 2005 – 2008)

Christine Crandell is executive vice president and chief marketing officer for Egenera, Inc. In this role, she is responsible for the company’s global market strategy including branding, corporate and market communications, demand generation, product marketing, partner/channel marketing, sales training and enablement, business development and alliances.

Prior to joining Egenera, she served as vice president of marketing for Ariba responsible for strategic planning and worldwide marketing, sales training and product marketing. From 1996 to 2004, Ms. Crandell was president of New Business Strategies. She has held a variety of senior management positions with leading technology companies, including Oracle Corporation, SAP America and SAP AG and began her career in Management Consulting for PriceWaterhouse.

Ms. Crandell holds a Bachelor’s degree in Business Administration and an M.B.A. from Florida Atlantic University. She has completed her doctoral studies and holds a D.B.A (abd) from Golden Gate University. Christine is a business advisor and frequent public speaker and writer on issues of technology, strategy and marketing.

Tobias Hannon (Procuri: SVP EMEA Sales and Operations 2001-2007)

Hannon began his career with General Electric in 1993, holding multiple senior positions globally in the area of Operations and Supply Chain.

Tobias joined a start-up spend management software company, Procuri, in 2001 and led the start-up and growth of EMEA operations. Specific responsibilities included strategy, sales and customer development. Grew EMEA revenue to 30% of company total and participated in a successful sale to Ariba in 2008.

Tobias Joined CombineNet in 2008 and currently runs their European operations from London, UK.

Mark Pecoraro (CommerceOne: CEO & SVP 2001 – 2005)

Mark is an enterprise software executive with 20 years of progressive and successful experience building and managing software service and delivery teams. Four years as President & CEO of CommerceOne. Exceptionally driven and resourceful operations leader, who is consistently viewed as the “go-to” person you can trust with the most significant of business challenges.

Mark has delivered distinguished execution in organizational change & restructuring, company/division turnarounds, Customer Service and Technical Support operations, strategic planning, raising venture capital, and driving the merger of two independent software companies. Expatriate experiences in Asia and Europe, contribute to a diverse set of executive skills that are well suited for the most challenging of business opportunities. He is currently with Accept Software Corporation as SVP of SaaS Operations. He is a graduate of the University of California, Santa Barbara.

Lou Unkeless (Ariba: SVP and CMO, 2003-2006)

Lou Unkeless is a senior technology marketing executive with over 20 years experience successfully taking enterprise software solutions to market. Lou’s most recent role was to create and lead a global technology program office for Global Distribution Services (GDS) at Franklin Templeton Investments.

Prior to Franklin Templeton, Lou served as senior vice president and CMO for Ariba, responsible for strategy, products, and marketing, including the creation of a single solution roadmap, messaging platform, and go-to-market strategy based on Ariba’s acquisition of FreeMarkets, SoftFace, Alliente, and Covisint. Prior to Ariba, Mr. Unkeless held senior marketing and strategy roles at a number of enterprise solution providers, including spend management startup RightWorks, technology giant Oracle, supply chain pioneer i2, PLM leader Agile Software, MES innovator Datasweep, and ERP supplier Macola.

Mr. Unkeless holds a Bachelor’s degree in Business Administration from California Polytechnic State Unviersity at San Luis Obispo. Lou also holds active CPIM and CIRM certifications from APICS–the Association for Operations Management. Lou has been a frequent speaker at technology industry and company events and conferences over the past several years.