Management Team

What do you do when something is broken? Most people go ahead and fix it. The leadership at Coupa went a step further. They understood that e-procurement software didn’t just need to be fixed - it needed to be reinvented. And that’s what they did. We thought you might like to meet them.


coupa-saving-moneyThe team at Coupa is on a mission to put money back in your pocket.


Rob Bernshteyn, CEO


Rob Bernshteyn

Chief Executive Officer


Rob is the CEO of Coupa, and drives the company’s strategy and execution. Since 2009, Rob has led Coupa to a 100% revenue growth and 95% customer renewal rate for four consecutive years.


Rob has over 18 years of experience in the business software industry. He came to Coupa from SuccessFactors, where he ran Global Product Marketing & Management, as a member of the executive management team; as the company scaled from an early start up to a successful public company.


Prior to that, Rob directed Product Management at Siebel Systems, where he helped build Siebel ERM into one of the company’s fastest growing product lines. Rob also did a stint in management consulting at McKinsey & Company, and spent four years at Accenture, where he focused on global SAP systems implementations.


Rob is a guest lecturer at Harvard and Stanford business schools, and a frequent contributor to Forbes and Fortune magazines. He can often be heard providing commentary on major news programs including Bloomberg's Money Moves and NPR Morning Edition.


Rob holds a BS in Information Systems from the State University of New York at Albany and an MBA from Harvard Business School.




Mark Verbeck

Senior Vice President and Chief Financial Officer


Mark Verbeck brings over twenty years experience in finance and operations from both emerging growth companies and major corporations. He is responsible for the company’s corporate finance, investor relations and human resources.


Prior to joining Coupa, Mark was CFO at BLADE Network Technologies, the leader in high performance cloud networking where his leadership was instrumental to the company’s execution through its growth and subsequent sale to IBM. Prior to BLADE, Mark was an executive and prominent Wall Street research analyst covering technology companies for firms such as Cantor Fitzgerald, Citigroup and Epoch Partners (acquired by Goldman Sachs). As a former equity analyst, Mark brings broad exposure to successful corporate strategy, capital processes, and acquisition approaches as well as experience with complex accounting and reporting issues. Prior to Wall Street, Mark worked at Deloitte, the global accounting and consulting company.


Mark has a Bachelor of Arts Degree in Accounting from the University of St. Thomas.





Tom Aitchison

Executive Vice President, Sales



Tom Aitchison is responsible for leading Coupa’s worldwide sales organization. He previously served as executive vice president of worldwide sales at InQuira, a provider of enterprise knowledge applications, where he established the company as a leader in knowledge management, resulting in the company’s acquisition by Oracle in 2011.  Aitchison was responsible for increasing InQuira’s run rate by over 200%.


Prior to InQuira, Aitchison worked at Comergent, a provider of eBusiness software applications, where he quadrupled sales over a three year period, which led to the acquisition of the company by Sterling Commerce. Preceding Comergent, Aitchison served as senior vice president of sales at webMethods.


Aitchison earned his bachelor’s degree in finance from Arizona State University in Tempe, Arizona.





Steve Sovik

Vice President, Sales 


Steve Sovik brings over 20 years experience in enterprise software to Coupa. Prior to joining Coupa, Steve led sales across North America as Vice President for Oracle CRM On Demand. Prior to that role, Steve has held a variety of executive management positions at SupportSoft, Siebel, and Oracle leading sales teams focusing on IT infrastructure, CRM, ERP, and Supply Chain Manufacturing solutions. Steve began his career with Andersen Consulting where he served a variety of consulting engagements with a primary focus on international banking and manufacturing.


Steve is an Eagle Scout and is still active with the Boy Scouts of America, and serves on the Executive Board for the Mt. Diablo – Silverado District. He also coaches golf for his high school Alma mater De La Salle High School in Concord, CA.


Steve holds a Bachelor of Science and Commerce in Decision and Information Sciences from Santa Clara University.




JP Krishnamoorthy

Vice President, Engineering 


JP brings over 20 years of software development experience building complex enterprise applications with high performance requirements. Prior to joining Coupa, JP led product management and development for the billing and revenue management application suite at Oracle. He was CTO for Portal software before it was acquired by Oracle and was instrumental in defining and managing the product architecture from its startup days. JP holds several patents in revenue management software methods.


In the early part of his career, he worked at Sybase on Object-Relational database technology and at Amdahl (Fujitsu) building software to install, service and manage large processing clusters. 


JP received his M.S. degree in Computer Science from Iowa State University and his B.S. in Computer Science and Engineering from Anna University in India.





Ravi Thakur

Vice President, Services, Customers Success and Adoption 


Prior to joining Coupa, Ravi spent over ten years at Oracle building and leading a variety of teams in the applications product line. He was instrumental in leading a number of cross functional teams to streamline the product management and development processes after the Peoplesoft, Siebel, and JDE acquisitions.


Throughout his career, he has worked with a number of Fortune 500 companies to ensure successful deployments of Oracle solutions. He was also responsible for the hosting infrastructure and operational processes for Oracle Exchange, Oracle’s first multi-tenant SaaS offering in 2000.


Ravi holds a Bachelor of Science Degree in Engineering from UC Berkeley and an MBA from UCLA Anderson.




Tony Wessels

Vice President, Marketing


Prior to joining Coupa, Tony managed a worldwide marketing team at EMC and supervised the development of all EMC corporate campaigns, including its recent cloud campaign strategy. Before EMC, Tony was the Vice President of Marketing for APTARE, a storage resource management software company. As a key member of the executive team, Tony’s marketing efforts drove revenue growth over 100% YOY. Prior to APTARE, He was the Vice President of Marketing at Stata Labs, a provider of search-based email solutions, where he led all aspects of marketing and was instrumental in the company’s acquisition by Yahoo! Inc.


Tony holds a Bachelor of Arts Degree in English from the University of Texas at Dallas.




Roger Goulart

Vice President, Business Development &  Alliances


Roger is responsible for extending Coupa Software’s value through partnerships with technology and distribution partners. He brings more than twenty years of sales, alliance, business development, support and professional services management experience to Coupa. Roger was responsible for driving all partnership, alliance, channel and business development at SuccessFactors, growing the company from $10M to over $150M in revenue. 


Prior to SuccessFactors, Roger was Vice President of Alliances at creating many of its early partnerships and helping the company grow from $7M in revenue to a public company with over $85M in revenue. Most recently, Goulart was vice president of strategic accounts and business development at Okta, where he helped grow the pre-revenue startup into a multimillion dollar, 80-person organization.


Roger received both his undergraduate and MBA degrees from Santa Clara University.



Raja Hammoud  

Vice President, Product Management


Raja is responsible for delivering on Coupa’s mission to launch innovation cloud technologies for ultimate customer success. With more than 17 years of enterprise software experience, Hammoud joins Coupa from Adobe Systems where she directed Product Marketing for its business process management business, resulting in Adobe’s recognition as a leader in respective industry evaluations.  She subsequently drove the solutions roadmap for Adobe’s Customer Experience Management product line, and spearheaded the development of Adobe’s innovative Social Brand Engagement Solution.


Prior to Adobe, Raja served as Sr. Director of product management for webMethods, where she defined the BPM product roadmap and strategy, resulting in webMethods’ grand entry into the BPM space as an industry leader recognized by Forrester’s and Gartner’s BPM Magic Quadrant Evaluations.


Raja received her Bachelor of Sciences degree in Computer Science with high distinction and a Bachelor of Sciences degree in Mathematics from the American University of Beirut, Lebanon.




David Williams

Vice President, Technology


David has been part of the Coupa team since its inception. As Vice President of Technology, David leads Coupa’s technical developments and product delivery. One of the top talents in the developer community, David brings ten years of engineering experience with special focus on scalability, security and application extensibility.


Prior to joining Coupa, David was a seven year development veteran in the Oracle Procurement Applications group, where he performed advanced prototyping for Oracle’s Project Fusion. Earlier in his career, he developed the core infrastructure for Oracle Exchange.


David holds a Bachelor of Science in Engineering and Applied Science from Caltech.



laura mackinnon


Laura MacKinnon

Vice President of People


Laura MacKinnon is responsible for finding, developing, and retaining Coupa’s world-class talent and creating an environment that fosters our culture of customer success.  Laura brings over 20 years of leadership experience in both generalist and specialist human resources functions at high-growth technology companies.


Prior to joining Coupa, Laura was the Head of Total Rewards, Culture and Performance at Logitech International where she worked with the leadership team to reinvent the company’s performance culture. As Yahoo!’s Head of Organizational Effectiveness, she redesigned the company’s performance management programs. Laura has also held senior human resources leadership positions at Opsware, Hyperion, Electronic Arts, and Silicon Graphics.


Laura holds a Bachelor of Science in Industrial & Labor Relations from Cornell University.


Jon Stueve, Vice President and General Counsel


Jon Stueve
Vice President and General Counsel


Jon Stueve is responsible for Coupa’s worldwide legal affairs and compliance. He has extensive experience representing public and private technology companies in commercial, compliance, litigation, IP, securities and international law matters.  Most recently, Jon served as Vice President & General Counsel at Ning, a social networking company that was acquired by Glam Media. 


Jon previously was Corporate Counsel at Opsware, an enterprise software company that was acquired by HP.  Jon began his legal career as a corporate associate at Fenwick & West.  Jon earned his law degree from the University of Pennsylvania and his bachelor’s degree from the University of Florida.