Coupa Software Launches Lesson 2 of Schooling SpendGuy Campaign to Raise Awareness for Cloud Spend Management Innovations

In a true David and Goliath tale of enterprise spend management software providers, upstart Coupa Software launched a marketing campaign in February to raise awareness for the business benefits of cloud-based e-procurement solutions, differentiate itself from the competition, and invite companies to take advantage of limited-time offers designed to help companies spend smarter and save more.

Featuring Coupa Sam, Spend Samurai and SpendGuy, a tired anti-hero, in a series of comic commercials that emphasize common business purchasing frustrations, the Schooling SpendGuy series introduces cloud computing innovations with substantial impact on how businesses control their indirect purchasing. The first episode of the series, Jumping Through Hoops, tackles the unnecessary complexities and hurdles employees often face attempting to requisition the items they need to do their jobs. Lesson 2, launched just yesterday, contrasts the rapid upgrade and innovation cycles of cloud-based spend management solutions against the slow, painful upgrade paths of on-premise and hosted software solutions.

Inspired in part by rising demand for alternatives to existing e-procurement solutions, the Schooling SpendGuy site features a product comparison matrix that contrasts Coupa’s cloud-based e-procurement solution against the comparable product from its largest competitor.

The campaign includes two limited-time only special offers for companies interested in making the transition to the Coupa’s cloud spend management solution:

• a complimentary migration assessment for any company that wants to consider Coupa in lieu of a potentially expensive upgrade with their existing solution provider
• a full year of Coupa Expense Management (intruduced as part of the Winter ‘10 release), for a limited number of users, with any new annual subscription to Coupa e-Procurement

For more information on the Schooling SpendGuy campaign, and how to take advantage of Coupa’s special offers, please visit:
http://www.coupa.com/resources/product-compare/schooling-spendguy/