Coupa Blog

Coupa is a company of talkers, passionate about sharing tips, tricks and advice for improving finance and procurement and saving companies of all sizes time and money. But we’re not the only people with opinions and ideas. We’d love to hear from you so join the conversation!

An open letter to our customers on Coupa IPO day

  • October 06, 2016
  • |
  • Rob Bernshteyn

  •  |
  • CEO


Today marks a significant milestone for our Coupa community of customers, partners and colleagues. Today our company stock—COUP--begins trading publicly on the NASDAQ stock exchange.


On behalf of all my Coupa colleagues, I’d like to thank our customers and partners who have shared this journey with us and contributed to our success. This has undeniably been a collective effort, and this day really belongs to all of us.


Our vision has always been to apply modern, cloud-based information technology solutions towards helping organizations optimize their company spending. Our focus has always been on delivering value as a service. In so doing, we aspired to give professionals in this field a seat at the executive table where strategic business decisions are made.


Our customers bravely brought a willingness to look at the challenges in spend management anew. They brought their insights around how things could be done better, both for their own companies, and for the collective Coupa customer community.


Our partners brought with them a willingness to orient their efforts around measurable customer outcomes.


My Coupa colleagues and I brought passion, and conviction. We knew that we’d have unforeseen challenges. But we were also confident in our ability to persevere in the face of any and all obstacles.


On this journey, we crossed paths with many naysayers. Together we proved them wrong. We built the technology, our partners helped us implement it, but it is only through the courageous efforts of our customers who were willing to put their careers on the line and challenge the status quo that this vision has come to fruition.


So, today we say thank you. We hope that you share our pride at this very moment.


Obviously, there will be questions about the implications of reaching this milestone. Will our priorities shift?


The answer is quite simply, no.


If anything, this event gives us more energy and resources to double down on what got us here in the first place, and that is, our commitment to customer success, focusing on results and always striving for excellence. These core values are our foundation.


Today’s event does not change who we are as a company. What changes is that today our collective vision is rightfully legitimized.


Coupa is a public company now. Everyone can share, and own shares in our vision.


We are only at the beginning of what’s possible in this field. We feel more responsible than ever to support the men and women who are leading the charge in making this function strategic by helping their companies realize significant measurable value.


This is what continues to inspire us as we look to the future. Today, we pause to celebrate, and tomorrow we get right back to work.




Rob Bernshteyn

Rob Bernshteyn , Chief Executive Officer, Coupa


Rob is the Chief Executive Officer of Coupa, and drives the company’s strategy and execution. Rob has over two decades experience in the business software industry. He came to Coupa from SuccessFactors, where he ran Global Product Marketing & Management, as a member of the executive management team, as the company scaled from an early start up to a successful public company. Prior to that, Rob directed Product Management at Siebel Systems, where he helped build Siebel ERM into one of the company’s fastest growing product lines. Rob also did a stint in management consulting at McKinsey & Company, and spent four years at Accenture, where he focused on global SAP systems implementations.


Rob is a guest lecturer at Harvard and Stanford business schools, and a frequent contributor to Forbes and Fortune magazines. He can often be heard providing commentary on major news channels including Bloomberg and NPR. Rob earned a BS in Information Systems from the State University of New York at Albany and an MBA from Harvard Business School.