Value as a Service: Embracing the Coming Disruption

Rob Bernshteyn
Rob Bernshteyn
CEO & Chairman, Coupa Software

Rob Bernshteyn previously served as part of the executive management team at SuccessFactors (now part of SAP), running product marketing & management for this leader in HCM SaaS software. He also worked in product management at Siebel Systems, management consulting at McKinsey, and SAP systems integration consulting at Accenture. Bernshteyn holds an MBA from Harvard Business School and a Bachelor of Science Degree in Information Systems from the University of New York at Albany.

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Value as a Service Book

1.  Marketing will soon be able to make the exact right folks aware of what your company offers at the exact right time.

2. Sales will soon learn to effectively explain how their company offering could deliver unique value.

3. All that’s left is to deliver that value. It’s the ultimate competitive playing field.

Will you win or lose?

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