Defining Metrics for Success in Supply Chain Design

Mark Armstrong
Read time: 6 mins
Defining Metrics for Success in Supply Chain Design

Not enough companies are measuring successes (or failures) when it comes to supply chain design and supply chain planning.

I consistently see a gap with teams not having the metrics and supply chain analytics in place to measure their supply chain design organization. Or if they do have something in place, it’s simply to track savings opportunities identified through their projects. While savings is probably one of the most important things a design team can deliver, it doesn’t help measure the team’s effectiveness or drive the development of the individuals and team. It’s the value realized (not just identified) that is the important metric to the larger organization.

Through my discussions, it will often come up that professionals want to track metrics. However, they don’t really know how to approach it, so it never becomes a priority. From my perspective, it should be a major priority. Having a scorecard in place is essential for a design organization because it’s become increasingly more important to have a mechanism to prove your worth. If the larger organization is unaware of what’s being delivered through the design team, some may no longer view it as a required function.

This creates risk for supply chain design as a sustainable function. Below are some ways to think about defining metrics in supply chain design and scenario planning.

Defining Your Metrics for Success in Supply Chain Design

Use the term metrics for success when thinking about a scorecard for design. If you are hitting on your targets, you should not only drive significant value to the larger organization but also achieve success as a design organization. I typically break these metrics down into three core categories:

  • Value
  • Performance
  • Profile

Collectively these paint a solid picture of what’s going on within the team and allow for measurement and development beyond merely the savings your design provides.

Value Metrics

The value metrics are probably one of the most obvious things to measure as a design organization. Identify what’s important to the larger organization, then align the design team’s focus with that of the business. This could cover various areas such as:

  • Asset or capacity utilization
  • Inventory reduction
  • Service improvement
  • Lowering transportation costs
  • Reducing taxes and duties
  • Hedging risk

Additionally, make note of major corporate initiatives where design work helps influence or support the effort. As I mentioned earlier, an important aspect to the value metrics is to focus on value realization in addition to value identified.

However, the realization side isn’t as easy because implementing design decisions can be a lengthy process. It requires having processes in place to link the identified value with reality. It also involves coordination with other groups like Finance and Operations to align on the methodology. In the end though, it’s worth the effort because it provides a true measure of impact to the organization.

Performance Metrics

These allow you to gauge how well you are servicing your customer (consumers of design analytics) and how you are progressing or developing your design competency.

A starting point to develop performance metrics is to establish a plan or roadmap for what you are looking to achieve in the design. This may include targeted design projects/work that you plan to deliver, or special projects relating to process development. With special projects, think about those that are more important and have an impact on team development. An example of this could be that you have an initiative to streamline your data management processes.

If you’ve done design work, you recognize that data management can be a major pain point, and streamlining this can provide significant value to any design team. Supply chain design maturity progression is an additional aspect to track. Incorporating this into your scorecard helps to keep a pulse on development toward your objectives.

Another consideration is to gain direct feedback from your customers. One approach is to develop a survey to gain insight on how you delivered against objectives from the design consumer’s perspective. This also helps drive continuous improvement definition of ongoing development objectives.

Profile Metrics

These provide characteristics of the design team in general, as well as an understanding of the activities the design team is undertaking. Examples of profile metrics include:

  • Number of active projects
  • Number of completed projects
  • Project duration
  • Number of design resources
  • Resource utilization
  • Modeling team experience
  • Technologies or solvers being leveraged

The visibility of this information not only helps to paint the picture of what is going on within the design team but also helps to level-set on expectations of a design organization.

I’ve worked with multiple customers who struggle with unrealistic expectations about turning around answers (quality answers) in a short time frame when they lack the capacity, or when providing the answer will require more time to properly address. Tracking some of these measures also helps to establish benchmarks and builds understanding within the design team as you look to develop the overall roadmap or plan discussed with performance metrics by providing direction on what realistically can be accomplished.

Having Metrics is the First Step to Success

Defining your metrics for success will help to drive a better understanding of digital supply chain design and the impact your team can deliver to the broader organization. But developing your scorecard is step one. Once you have a solid foundation in place, you need to establish the communication plan to effectively communicate your accomplishments to the organization. Defining an effective communication plan is an area I will save for a future posting.

Ready to take the first step? Learn more about Coupa Supply Chain Design and Planning solutions — and register for a live demo now to start a conversation with us about how we can help.