What Makes a Great Mobile App? Simplicity.
When designing apps, it's tempting to want to include a laundry list of features that will please everyone. The most successful app developers have found that less is more. Overloading apps can lead to problems. Too many features tend to confuse and annoy users. With over 21 billion app downloads in 2013, it's a crowded marketplace. The most successful apps today are using flat, simple typographical designs. Here's an in-depth look at this evolving trend and some exemplary apps.