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Value as a Service: Embracing the Coming Disruption

  • March 07, 2016
  • |
  • Rob Bernshteyn

  •  |
  • CEO


1.  Marketing will soon be able to make the exact right folks aware of what your company offers at the exact right time.


2. Sales will soon learn to effectively explain how their company offering could deliver unique value.


3. All that’s left is to deliver that value. It’s the ultimate competitive playing field.


Will you win or lose?





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Rob Bernshteyn

Rob Bernshteyn , Chief Executive Officer, Coupa


Rob is the Chief Executive Officer of Coupa, and drives the company’s strategy and execution. Rob has over two decades experience in the business software industry. He came to Coupa from SuccessFactors, where he ran Global Product Marketing & Management, as a member of the executive management team, as the company scaled from an early start up to a successful public company. Prior to that, Rob directed Product Management at Siebel Systems, where he helped build Siebel ERM into one of the company’s fastest growing product lines. Rob also did a stint in management consulting at McKinsey & Company, and spent four years at Accenture, where he focused on global SAP systems implementations.


Rob is a guest lecturer at Harvard and Stanford business schools, and a frequent contributor to Forbes and Fortune magazines. He can often be heard providing commentary on major news channels including Bloomberg and NPR. Rob earned a BS in Information Systems from the State University of New York at Albany and an MBA from Harvard Business School.