American Eagle

Customers / American Eagle

American Eagle Irons Out e-Commerce Complexity with Coupa Supply Chain App Studio

AEO was already seeking ways to fulfill the rising demand from small, direct e-commerce orders. But when COVID-19 hit and physical stores had to close, their 3-year plan suddenly became a 4-month plan to support their shift to 100% e-commerce overnight. Coupa Supply Chain App Studio helped them quickly tailor a simpler, smarter supply chain to help fulfillment take flight.
Case Study
Company Overview
American Eagle Outfitters (AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products.
Pittsburgh, PA

Value as a Service


Faster Labor Planning


Days faster delivery to customers


Months to stand up four 3rd-party logistics (3PL) nodes


Rising demand from e-commerce

Legacy systems, processes, and error-prone spreadsheet analyses

Multiple data feeds meant no ‘single source of truth’

Complex supply chain management


10 purpose-built apps quickly improved end-to-end supply chain processes

Alleviated 2020 Cyber Monday backlogs in just days

Faster shipping times, decreased backlogs and optimal inventory positioning

We wanted to build and deploy a solution in weeks, and Coupa Supply Chain App Studio enabled us get it done quickly without all the backend complexity.

— Guru Pundoor, Vice President of Supply Chain Strategy, Planning and Execution