American Eagle Irons Out e-Commerce Complexity with Coupa Supply Chain App Studio
AEO was already seeking ways to fulfill the rising demand from small, direct e-commerce orders. But when COVID-19 hit and physical stores had to close, their 3-year plan suddenly became a 4-month plan to support their shift to 100% e-commerce overnight. Coupa Supply Chain App Studio helped them quickly tailor a simpler, smarter supply chain to help fulfillment take flight.
Case Study
Company Overview
American Eagle Outfitters (AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products.
Headquarters
Pittsburgh, PA
Employees
25,000-50,000
Customer Website
Value as a Service
97%
Faster Labor Planning
1.5
Days faster delivery to customers
4
Months to stand up four 3rd-party logistics (3PL) nodes
Challenge
Rising demand from e-commerce
Legacy systems, processes, and error-prone spreadsheet analyses
Multiple data feeds meant no ‘single source of truth’
Complex supply chain management
Solution
Result
10 purpose-built apps quickly improved end-to-end supply chain processes
Alleviated 2020 Cyber Monday backlogs in just days
Faster shipping times, decreased backlogs and optimal inventory positioning