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Coupa Names Enterprise Software Veteran Tony Wessels Vice President of Marketing
Leader in Cloud Spend Management Strengthens Executive Team to Meet Market Demands
SAN MATEO, Calif. – October 12, 2011 – Coupa Software, the leading provider of innovative cloud spend management solutions, recently named Tony Wessels as its new Vice President of Marketing. Coupa has enjoyed rapid growth in 2011, and with Wessels’ new appointment, the Company is positioned for further growth resulting from his extensive experience in global marketing for enterprise technology companies. Wessels will continue to drive the rapid adoption of Coupa’s cloud-based platform in the enterprise and help support the Company’s rapid ascension into the global market.
“As the business landscape continues to shift, the one constant is a mission-critical need for conscious spending. With our fundamental focus on customer success, Coupa solutions help our customers achieve business results by reducing operating costs and empowering them to spend smarter.”
With an uncertain economic landscape, companies are looking for cutting-edge spend management solutions that ensure high rates of employee adoption and significant bottom-line impact. Wessels will support the continued expansion of Coupa’s customer base and help guide the Company’s marketing efforts to ensure it continues to meet the growing market demands for innovative, scalable solutions that drive business results.
“Coupa has continued to experience significant traction in the spend management market, and with Tony’s insights and extensive experience running global marketing, we‘re certain we can effectively serve our current clients while rapidly expanding our business globally to new markets and opportunities,” said Rob Bernshteyn, CEO of Coupa. “As the business landscape continues to shift, the one constant is a mission-critical need for conscious spending. With our fundamental focus on customer success, Coupa solutions help our customers achieve business results by reducing operating costs and empowering them to spend smarter.”
“The era of heavy-lifting, complex enterprise software is dead. Customers are looking for easy-to-use cloud solutions that have an immediate impact on bottom line savings,” said Wessels. “With its experienced management team and cloud-based software, Coupa is positioned for tremendous growth in this market. I’m excited to join the Coupa team and look forward to extending its success worldwide.”
Prior to joining Coupa, Wessels managed a worldwide marketing team at EMC and supervised the development of all EMC corporate campaigns, including its recent cloud campaign strategy. Before EMC, Wessels was the Vice President of Marketing for APTARE, a storage resource management software company. As a key member of the executive team, Wessels’ marketing efforts drove revenue growth over 100% YOY. Prior to APTARE, Wessels was the Vice President of Marketing at Stata Labs, a provider of search-based email solutions, where he led all aspects of marketing and was instrumental in the company’s acquisition by Yahoo! Inc.
About Coupa Software
Coupa is the leading on-demand provider of solutions that control and streamline purchasing and expense management for organizations large and small. Coupa Cloud Spend Management delivers an easy to use, fast to deploy and affordable solution for requisitions, expense reporting, approval management, purchase orders, RFQs, contract compliance, inventory and invoicing, with no hardware to buy or software to license. With deep domain knowledge in e-procurement, a best-in-class cloud platform, and a fast-growing community of customers doing business with over 100,000 suppliers, Coupa enables smarter spending practices that empower companies to save money quickly. For more information please visit, a href="https://www.coupa.com">https://www.coupa.com or call 650.931.3201. Read more at our company blog, the Coupa Cabana, or follow @Coupa on Twitter.