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Coupa Appoints Tara Ryan Chief Marketing Officer

SAN MATEO, CA – October 30, 2014 – Coupa Software, the leading provider of cloud applications for finance, today announced that Tara Ryan has joined the company as its chief marketing officer (CMO). As CMO, Ryan will have responsibility for the global structure, strategy and execution of Coupa’s communications and marketing efforts.

Ms. Ryan brings more than 20 years of experience in managing global marketing programs for technology businesses like Oracle, McAfee, Deloitte Consulting, NetSuite, Ketera and Zebra Technologies. She joins Coupa directly from Proofpoint, where she led the company’s global marketing and communications efforts, including marketing for the company’s initial public offering (IPO).

“Tara brings extraordinary marketing leadership to Coupa,” said Rob Bernshteyn, CEO of Coupa Software. “Her experience leading top-notch marketing organizations will deepen our team, elevate the Coupa brand and drive demand across the entire portfolio. We’re delighted to welcome her to the team.”

Ms. Ryan joins Coupa at an important stage of the company’s evolution. Strong worldwide revenue growth has driven rapid global expansion in 2014, including the establishment of operations in Dublin, Ireland; Frankfurt, Germany; and Paris, France.

Prior to Proofpoint, Ms. Ryan served as vice president of marketing for Zebra Technologies, managing the strategic development and implementation of branding, communications, websites, regional initiatives, public relations, investor relations and demand generation strategies.

Ms. Ryan has overseen all aspects of marketing for a number of start-up, venture-backed companies, including NetSuite, Ketera, Navis and SmartTurn – leading each during times of accelerated growth and expansion. She served as director of worldwide marketing at Deloitte Consulting, and in executive marketing roles at Commerce One, Network Associates and security vendor McAfee where she led marketing for the company's IPO.

“Coupa is a cloud leader in helping global businesses optimize the way they spend,” said Ms. Ryan. “Coupa is a brand that represents true innovation and customer success. I’m thrilled to join the ranks.

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