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Coupa Hires Mark Riggs as Chief Customer Officer

Seasoned Executive to Drive Continued Measurable Customer Success at Coupa

SAN MATEO, CA – November 2, 2017 – Coupa Software (NASDAQ:COUP), a leader in cloud-based spend management, announced today that senior software executive Mark Riggs has joined the company as its first chief customer officer (CCO) to help scale the customer success function, foster long-term customer relationships and maximize customers’ lifetime value with Coupa.

With more than 25 years of experience, Riggs has a consistent track record of creating and scaling customer-facing teams across organizations while delivering optimal success to internal and external stakeholders. Riggs worked as the chief customer officer and general manager for Bazaarvoice during a period of rapid revenue growth and was also part of the team that led the company through its initial public offering (IPO).

At Coupa, Riggs will champion, orchestrate, and advance the customer experience across Coupa’s ever-more-complex range of customer interactions. His role will include evangelizing customer-centric initiatives and strategy and also creating and driving experiences that best deliver value for customers and partners while differentiating Coupa.

"Ensuring customer success has been our number one core value since the beginning,” said Rob Bernshteyn, CEO at Coupa. “Mark has a proven track record and the practical know-how for building enterprise programs that ensure long-term customer success at every stage of their journey - from contract through renewal. We believe that Mark is the right leader to help take our customer success function to the next level at this stage of our growth.”

Prior to Bazaarvoice, Riggs was senior vice president of world-wide customer success for Endeca Technologies where he helped grow the company from early stage through its acquisition by Oracle for $1.1 billion. Before Endeca, Riggs served as vice president of global services for Business Objects where he helped grow the company from $400 million to $1.6 billion in annual revenue. Business Objects was acquired by SAP for $6.8 billion.

“I am excited about joining Coupa to deliver authentic and consistent brand experiences across all customer touch points,” said Riggs, who believes in the philosopy of “making others greater.” “Coupa is known for its innovative product architecture and rapidly expanding customer base. I am honored to build upon the Coupa heritage by leading our efforts in customer centricity, and ultimately delighting our customers with innovative technology, product choices, and solutions that uniquely differentiate the customer experience.”

About Coupa Software
Coupa Software (NASDAQ:COUP) is the cloud platform for business spend. We deliver “Value as a Service” by helping our customers maximize their spend under management, achieve significant cost savings and drive profitability. Coupa provides a unified, cloud-based spend management platform that connects hundreds of organizations representing the Americas, EMEA, and APAC with millions of suppliers globally. The Coupa platform provides greater visibility into and control over how companies spend money. Customers – small, medium and large – have used the Coupa platform to bring billions of dollars in cumulative spend under management. Learn more at Read more on the Coupa Blog or follow Coupa on LinkedIn at

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