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Coupa Software Appoints Jason Hekl Vice President of Marketing

Industry Veteran to Expand Global Adoption of

San Mateo, Calif. - October 21, 2008 - Coupa Incorporated, the leading provider of web-based purchasing software for small and mid-sized businesses, today announced the appointment of Jason Hekl as vice president of marketing. In this role, Jason will be responsible for all aspects of corporate and product marketing, including messaging, public relations, internal and external corporate communications, and demand generation.

With more than 10 years of experience managing marketing organizations in the enterprise software market, Jason will play a leading role in fulfilling Coupa’s mission to bring spend management and procurement to small and mid-sized businesses across the United States.

"Coupa and its software-as-a-service model provide unrivaled functionality and value at a price point that is attractive to small and mid-sized enterprises," said Jason Hekl. "To market a proven solution like Coupa to an under-served SMB audience is every marketer’s dream. The opportunity is huge, and I could not be more excited to be a part of it."

Prior to Coupa, Jason Hekl was vice president of corporate marketing at InQuira, where he was responsible for all corporate marketing initiatives, including demand generation, messaging, and marketing communications, and helped grow revenues nearly ten-fold over a four year period. Before joining InQuira, Jason held positions in product management, alliances and sales at Siebel Systems and InSystems Technologies.

"Jason has the marketing knowledge and enterprise software expertise to further build our rapidly growing business," said Dave Stephens, CEO and co-founder, Coupa Incorporated. "His proven track record in planning and executing marketing programs that deliver customer acquisitions and revenue growth speaks for itself, and we’re delighted to have him join Coupa’s management team."

About Coupa Incorporated

Coupa Incorporated offers the industry-leading web-based purchasing system. Founded in 2006 by enterprise software veterans with decades of experience in electronic purchasing systems, Coupa stands apart as the only company dedicated to bringing the power of effective procurement to every organization. For more information please visit, or call 650.585.6306.

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