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Coupa Software Appoints Roger Goulart and Raja Hammond to Executive Team

Software and Cloud Industry Veterans Will Drive Corporate Partnerships and Innovation for Customer Success

SAN MATEO, Calif. – June 19, 2012 – Coupa Software, the leader in cloud-based spend optimization software, today announced the appointment of Roger Goulart as vice president of business development and alliances and Raja Hammoud as vice president of product management. As members of the executive team, Goulart will spearhead Coupa’s worldwide partnerships, while Hammoud will drive product strategy and management focusing on innovation and customer success.

“Roger and Raja are great additions to the Coupa management team,” said Rob Bernshteyn, CEO of Coupa. “Their valuable industry experience will be a significant enabler for Coupa as we continue to expand internationally, build world-class partnerships, drive product innovation and continue our focus on unparalleled customer success.”

Goulart brings more than 20 years of sales, alliance, business development, support and professional services management experience to Coupa. Previously, he helped two major Software-as-a-Service (SaaS) companies, SuccessFactors and, grow from startups to successful public companies. Most recently, Goulart was vice president of strategic accounts and business development at Okta, where he helped grow the pre-revenue startup into a multimillion dollar, 80-person organization.

“Coupa has proven itself as a formidable player in this hyper-competitive area by helping companies manage their spend and save money,” said Goulart. “I’m thrilled for the opportunity to lead Coupa’s global partnerships and strengthen its business development organization.”

Complementing Goulart’s focus on Coupa’s customers’ success through advisory, technology and distribution partners, Raja Hammoud will bring strategic vision and management to Coupa’s entire product portfolio and end-user experiences. 

With more than 17 years of enterprise software experience, Hammoud joins Coupa from Adobe Systems where she directed product marketing for its business process management business, resulting in Adobe’s recognition as a leader in respective industry evaluations. She subsequently drove the solutions roadmap for Adobe’s Customer Experience Management product line, and spearheaded the development of Adobe’s innovative Social Brand Engagement Solution.

Prior to Adobe, Raja served as senior director of product management for webMethods, where she defined the BPM product roadmap and strategy, resulting in webMethods’ grand entry into the BPM space as an industry leader recognized by Forrester’s and Gartner’s BPM Magic Quadrant Evaluations.

“Coupa’s innovative approach to address spend management is a breath of fresh air in a space that is screaming for a focus on superb user experiences, and fast time to value,” said Hammoud. “This is translating into rapid customer growth and wide user adoption as Coupa helps customers create a responsible spending culture. I am delighted to lead Coupa’s product management to continue to awe customers with innovative spend management solutions that ensure wide user adoption and customer success.”

About Coupa Software
Founded in 2006, Coupa Software is the fastest-growing provider of cloud-based spend optimization software. More than 200 customers in 40 countries use Coupa purchasing and procurement software to amplify their spend power and reduce spending costs up to 11 percent. Only Coupa provides a true cloud procurement application that enables customers to launch the solution rapidly and quickly realize significant savings. Learn more at: or call 650.931.3200. Read more on the Coupa Blog, or follow @Coupa on Twitter.

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