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Quiznos Deploys Coupa Software in India

Hungry for Visibility into Company Spend, Coupa Chosen For Its Usability, Software-as-a-Service Model and Worldwide Capabilities

SAN MATEO, Calif. – March 19, 2012 – Coupa Software, the leader in cloud spend optimization software, announced that Quiznos, India has subscribed to the software service. Apollo Elixirs Pvt., Ltd., a master franchisee of Southern India, brought the popular Quiznos chain to India in 2011. As the company rapidly introduced franchises to the region, they were looking for best-in-class solutions to help streamline the business given their aggressive expansion plans. Quiznos India selected the Coupa for Retail e-procurement solution based on its ability to harness the stores’ collective spend intelligence and predict the future purchasing needs of each Quiznos location.

“When comparing the various e-procurement solutions, Coupa stood out among the competition,” said Mohit Mathur, CEO of Quiznos India. “Our team was impressed with Coupa’s intuitive interface and analytics. Our employees weren’t intimidated by the system. For them, it was as easy as going to an online site and shopping. With Coupa, we have centralized spend intelligence and can anticipate future inventory management optimization needs. This is key for any new retail organization wanting to scale operations.”

By using Coupa, Apollo Elixirs gets centralized visibility into inventory orders and costs across all stores. Mathur and his team can use this inventory management software component make recommendations based on past order volume, thereby anticipating needs, avoiding running out of inventory and reducing shipping costs.

While India has become a technology hub for many companies, Software-as-a-Service (SaaS) technology has yet to take off, as many companies are reluctant to deploy new technology. With the help of Coupa, Apollo Elixirs is paving the way for SaaS technology adoption in India.

“We’re delighted to play a role in Quiznos’ rapid expansion into India,” said Rob Bernshteyn, CEO of Coupa. “Coupa for Retail is a platform that not only helps our retailer customers easily centralize and reduce spend, but also delivers huge operational efficiencies, such as inventory purchasing and visibility to better manage and scale their business.”

Apollo Elixirs first deployed Coupa in August 2011. Since then, it has deployed Coupa in all five of its new franchise locations. Ahead of the original schedule, Coupa will be deployed in 20 restaurants in India by the end of 2012.

About Quiznos
In its 30th year, USA-based Quiznos is an international chain with more than 4,000 stores in more than 35 countries. Its restaurants offer recipes for sandwiches, soups and salads. CNN Money ranked toasty sub pioneer Quiznos as the No. 2 most popular franchise of the past decade in 2010.

About Coupa Software
Founded in 2006, Coupa Software is the leader in cloud-based spend optimization software. More than 200 customers in 40 countries use Coupa  purchasing and procurement software to amplify their spend power and reduce spending up to 11 percent. Only Coupa provides a true cloud procurement application that enables customers to launch the solution rapidly and quickly realize significant savings. Learn more at: or call 650.931.3200. Read more on the Coupa Blog, follow @Coupa on Twitter, or follow Coupa on LinkedIn at



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