Business Spend Management
Spendsetter Awards Program
The Spendsetter Awards highlight the best of the best Coupa customer stories promoting the contributions of supply chain, procurement, finance, and IT professionals and celebrating their thought leadership.
2024 Submissions Opening Fall of 2023

Your journey is part of the story.
These awards exist to create transformative moments for members of the business spend management community as they continue to dream, discover and leverage the power of digital transformation.
Award Categories
Spendsetter of the Year
This award recognizes the visionary leader who revolutionizes Business Spend Management.

Economic & Social Impact
This award recognizes the company that has transformed their spend processes to promote equality and sustainabilty across communities

Power of the Platform
This award recognizes the company that has united powerful technologies to connect teams and deliver new levels of performance and purpose.

Smarter Spending
This award recognizes the company that has leveraged AI and advanced analytics to drive efficiency gains.

Financial Agility & Visibility
This award recognizes the company that gained greater visibility into cash and payments, making smarter financial decisions, optimizing liquidity, and improving forecasting.

Supply Chain Excellence
This award recognizes the company that exemplifies agility in action, with the ability to respond rapidly and adapt the supply chain amidst the new normal of constant change.

2023 Americas Winners
Spendsetter of the Year
Jamie Robles, CPO, Casey's

Economic & Social Impact
Zai Mohammed, Head of Global Procurement, Talkdesk

Power of the Platform
Brandon Rakestraw, MD Corporate, American Airlines

Smarter Spending
Carlene Sifford, Global Purchasing Manager, Priority Ambulance

Financial Agility & Visibility
Stephen Logan, SVP/Vice President Finance, The Hartford

Supply Chain Excellence
Desiana Sukasdadi

2023 EMEA Winners
Spendsetter of the Year
Novo Nordisk

Economic & Social Impact
CBRE

The Power of the Platform
Kantar

Smarter Spending
Finnair

Financial Agility & Visibility
ESL
Supply Chain Excellence
Syngenta

Past Winners
Inspire Americas 2022
Inspire EMEA 2022

Methodology
How to be a Spendsetter
2024 Submissions Opening Fall of 2023
Phase 1
Customers or partners can submit applications. Applicant chooses which award(s) to apply to from drop down list. Survey then populates general questions and another list of dynamic questions personalized to that category and key results.
Phase 2
Submissions are reviewed by a panel of Coupa judges that represent multiple organizations and products. Votes cast are counted and winners are determined by the most received. Votes are cast based on how each judge weighs measurable business impact/ROI and how the applicant connected these in a compelling story.
Phase 3
Winners and nominees are each notified of the status of their submission. We honor all nominees and appreciate your compelling stories! With our final winners, they will be celebrated at Inspire.
The Spendsetters Award Snapshot: Casey’s
"We were hitting best-in-class levels of transactional, operational, tactical, savings, visibility, and such. Now we’re going to take it to the next level of maturity."