See Real-World Value “In Action” From the Coupa BSM Community

This collection of fantastic customer stories celebrates how Coupa solutions deliver real-world value.

Download the E-book

Coupa Customers Share Their Stories

These customer stories demonstrate ways that Coupa delivers real-world value to companies of all sizes and across all industries. Learn about the achievements that our customers have made after implementing Business Spend Management, and find out how the Coupa customer community is positively impacting financial performance, the environment, and societies everywhere.

See Customer Stories

These impressive customer stories from the Coupa community will help you understand the value you can achieve from automating, streamlining, and improving your Business Spend Management processes, including:

  • Procurement automation
  • Sourcing optimization
  • Streamlined cash and Treasury management
  • Procure-to-pay (P2P) and source-to-pay (S2P) digitization
  • Travel and expenses management
  • Accounts Payable (AP) automation
  • Boosting supply chain resilience and sustainability
  • Helping to achieve ESG and DEI commitments
  • And much more.

Find out the driving force behind what these Coupa customers do, and learn about how their vision and passion guide to achieve their ultimate goals to benefit their companies and the world.

Download the Coupa Customer Stories


Which Coupa customers are featured in the Spendsetters Stories e-book?

The e-book provides stories from ABM, Belcorp, CBRE, CRH, Evotec, Farmers Insurance, Ionis Pharmaceuticals, Jabil, Maersk, onsemi, Saint-Gobain, Sanofi, Sonoco, Talos, Thoughtspot, Velcro, and Zurich.

What types of digital transformation have these customers achieved using Coupa?

The customers featured in this e-book have transformed their procurement, sourcing, cash management, treasury management, procure-to-pay, source-to-pay, supply chain resilience and sustainability, travel and expense management, accounts payable processes, and much more.

What is an example of one of the customer stories in this e-book?

Here is the customer story for ADM:

ADM transforms natural products into a complete portfolio of ingredients and flavors


When it comes to the organizations responsible for putting food on our table, sustainability is definitely a main focus. Chicago-headquartered Archer Daniels Midland (ADM) is a multinational food processing and commodities trading corporation whose tagline “Unlocking Nature. Enriching Life” certainly walks the walk when it comes to Environmental, Social, and Governance (ESG) priorities.

ADM is one of the largest providers of food ingredients globally. It manufactures ingredients and flavors for foods and beverages, supplements, nutrition for pets and livestock, and many other products. Positioned among the world’s leaders when it comes to sustainability, ADM is ranked 27th on Fortune’s 2021 Change the World list. With this global distinction, ADM is one of the top 50 companies making a positive social impact through business practices which are integral to their core corporate purpose.


The route from the farmers’ fields to the supermarket shelves is long and winding, involving innumerable steps. Making it all possible is ADM with over 38,000 employees in more than 300 plants and 500 crop procurement facilities worldwide.

Each year ADM’s procurement team spends billions of dollars on raw materials, services and packaging. As a bedrock of ADM’s operations, procurement’s importance was reinforced further during the pandemic, as the function worked to provide ‘assurance of supply’ to maintain operations in unprecedented conditions.

ADM had already moved to a single Business Spend Management (BSM) platform to support its extensive network of manufacturing and crop procurement facilities, in addition to corporate entities across North America. When the pandemic hit, this was a key enabler to support business continuity and agility.

“ADM selected Coupa based on value and commitment to driving innovation to make things better for customers,” states Joe Canaday, Vice President, Global Procurement Center of Excellence.

The BSM needed to span multiple legacy systems, enable proactive spend management, and deliver a frictionless buying experience. In addition to a robust demand segmentation and sourcing execution framework, ADM was looking for best-in-breed technology to drive greater efficiency and ease of use for spot bids across Tier 3 and 4 spend in alignment with category strategies.

As one of the largest providers of food and feed ingredients globally, it is critical that ADM maintains its trusted role in the supply chain. It achieves this with a broad vision for BSM and the ability to deliver visibility and control across disparate ERP systems. The company uses the Coupa platform to handle P2P, SIM, and CLM.


The system needed to make it easy for users to buy, comply, and supply. Increased efficiencies means it is easier for employees to request goods and services, and for suppliers to get paid. ADM’s time to value on key P2P metrics has been a bright spot in the transformation by delivering greater than 80% eInvoicing in short order, with 90% touchless invoices. Buyer touchless transactions are also over 50% and rising. This enables buyers to focus on higher value added work for the company. The gains are reflected in ADM’s Net Promoter Score which stands at 83% - a distinction from all ADM colleagues who went live on the Coupa platform, finding it intuitive, easy, and worthy of recommendation. Furthermore, ADM has achieved high pre-approved spend of 92% and cycle times of less than 5 days on spot bids.

Having Coupa in play for all spot bids globally enables greater insights for the Procurement leadership team to further enhance performance, drive increased competition, and establish compliance. Coupa empowers ADM’s Global Category Management teams to have one view of their contract landscape.

In addition to providing assurance of supply, Procurement must nurture long-term relationships with suppliers who can help power future growth with innovation, increase supplier diversity, and ensure compliance with global standards. These needs have helped cement the CPO’s place at the executive table.

Improved spend control and the ability to quickly push non-critical requests out for competitive bidding, while using suggestions of diverse suppliers from the Coupa platform, help ADM channel more spend to diverse suppliers. Diversity managers have the opportunity to track actual spend and continuous impact directly in Coupa.

And the greatest outcome of all of these efforts for ADM is the ability to support business continuity, ensuring the plants have the right goods and services, at the right time.


ADM Global Procurement strives to set the competitive standard as a world-class Procurement function – positioned to support ADM’s growth, foster innovation and strategic partnerships, and unlock greater value.

“Procurement professionals, armed with best-in-breed technology, best-in-class process and modernized policies and being supported by great leaders, are best positioned to unlock the greatest value for their companies, while simultaneously elevating to trusted advisors within their organizations,” concludes Joe Canaday.

The transformation I see is due in large part to our partnership with Coupa. As a team, we appreciate Coupa’s energy and passion for improving Business Spend Management and helping customers. We, at ADM, are happy to be part of the community.
Camille Batiste, Senior VP Supply Chain & Procurement, ADM