App Marketplace Partners

The Coupa App Marketplace is an app certification and co-marketing program. It helps software companies market and sell their solutions on the Coupa App Marketplace — the enterprise app store where Coupa customers can extend the capabilities of their spend management platform. The apps available solve unique business challenges, including global tax compliance, complex ERP integrations, ESG monitoring, and more.

When you’re accepted into the program and complete the certification process, you’ll reach and sell apps to a growing Coupa customer base, receive technical assistance from experts, and gain inside access to Coupa product roadmaps and technology. It’s an opportunity to grow your business with support from Coupa. Learn more.

The program is designed for software product vendors who want to grow revenue through an effective co-selling and marketing channel. You’ll build on the Coupa platform, leverage marketing engines, and coordinate selling opportunities with Coupa’s Sales Team. While we help with marketing and support your selling activities, you will be responsible for the development and maintenance of your certified apps and integrations. There is an App Marketplace program agreement and an annual program fee.

Start building your solution with a variety of integration points on Coupa’s platform. Check out our user guide and core API and CVS download formats to get started. Plus, Coupa product and technical consultants will work to guide you at every step of the build and integration journey.

After your app is certified, you’ll work with the marketing team to develop strong co-marketing strategies. The process starts with listing your app on the Coupa App Marketplace. You’ll fill out a listing template and seek approval, which typically takes two to four weeks. You’ll then create co-branded digital assets – including social posts, blog posts, product videos, and more. You’ll also develop assets to educate Coupa’s Sales Team on the benefits of your certified app, helping drive sales. Based on your membership level, you’ll partner with us on certain types of external marketing and sales initiatives, but all program members receive basic marketing support throughout the year.