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Coupa Reseller Partners

Grow Your Business with Coupa

Join the Coupa Reseller Program to tap into a fast-growing mid-market customer base. Deliver Coupa’s AI-powered platform with your services and generate predictable revenue, higher margins, and long-term client value.

Become a Partner

Begin Your Journey

Apply, onboard, certify, and get started as a Reseller Partner with Coupa. We are looking for companies with demonstrated success in selling and implementing Cloud applications with an understanding of spend management systems.

  • Value-Added Resellers (VARs) and implementation partners with SaaS/Cloud experience
  • Regional service providers with procurement, finance, or supply chain focus
  • Resellers ready to lead the sales cycle and deliver on mid-market execution

Hear from RSM, one of our reseller partners

"When we're architecting the program, we really understand the business objectives to meet [a customer's] needs for today, but also make sure that what we're offering they can also grow into and expand their Coupa footprint down the line."

Zero-stress sales with tailored packages

Coupa's AI-native platform packages are designed for quick deployment to streamline source-to-pay (S2P) processes, positioning resellers as valuable partners offering a value-priced, high-impact package that delivers substantial financial returns for both themselves and their customers.

2026 Gartner® Magic Quadrant™ for Source-to-Pay Suites

Learn why Coupa was Named a Leader for the third time.

Exclusive benefits to accelerate your success

Realize predictable growth through opportunities for licensing, platform-extending add-ons, renewals, and managed services. With access to tools, workshops, certifications, performance coaching, technical resources, and sales and marketing support, we empower your success every step of the way.

*Usage is subject to the terms and conditions of the partner’s Reseller Agreement with Coupa and must be in accordance with Coupa’s trademark usage guidelines.

Become part of something bigger

Join the Coupa Reseller Partner program to accelerate your growth.

FAQs

What are the key benefits of joining the Coupa Reseller Partner program?

You will own the full sales lifecycle within a largely untapped market. This allows for new sales opportunities, but also for consulting, implementation, add-on/renewal sales, and managed services, all supported by our partner ecosystem.

Who is eligible to join?

We are looking for companies who have demonstrated success in selling and implementing Cloud applications with an understanding of spend management systems:

  • Value-Added Resellers (VARs) and implementation partners with SaaS/Cloud experience
  • Regional service providers with procurement, finance, or supply chain focus
  • Resellers equipped to lead the sales cycle and deliver on mid-market execution

Additionally, there are minimum staffing requirements and annual ACV requirements. Contact us at [email protected] for more information.

What is the application process?

First, fill out the application form:
https://www.coupa.com/partner-xchange/become-partner/

Our partner success team will review your application and contact you for more details as needed. If approved, you will receive an Authorization Letter and details about onboarding, training, and next steps to jump-start the partnership.

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