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CoupaTrendsetter Program

Be a Trendsetter

Together, we make sure your unique story is heard. Formerly known as Spendsetters, the Coupa Trendsetter Program helps customers share best practices on creating margin multipliers in their businesses.

Become a Trendsetter Meet the Winners

What’s in it for you?

Empower your career

Unlock your full professional potential and connect with other leaders.

Create your future

See what your business can achieve with Total Spend Management.

Share your story

Inspire your peers and other business leaders by telling your story.

Award categories

This award recognizes the company that has transformed its spend processes to support more sustainable operations and promote equality and inclusion within its communities. Your submission will automatically be considered for the Trendsetter of the Year award.

This award recognizes the company that has leveraged AI and advanced analytics to create margin multipliers for their business in at least one of these areas: growth, efficiency, productivity, resiliency, or sustainability. Your submission will automatically be considered for the Trendsetter of the Year award.

This award recognizes the company that drove profitable outcomes through greater visibility into cash and payments, smarter financial decisions, optimized liquidity, and improved forecasting. Your submission will automatically be considered for the Trendsetter of the Year award.

This award recognizes the company that exemplifies agility in action, with the ability to redesign supply chains at a moment’s notice and maintain revenue. Your submission will automatically be considered for the Trendsetter of the Year award.

This category has two award tracks:

Trendsetter of the Year recognizes the global visionary leader who creates exponential margin impact using Total Spend Management.
Regional Trendsetter of the Year recognizes the visionary leader who is doing the same within their specific region.

How to be a Trendsetter

It’s as easy as 1, 2, 3.

Phase 1

Customers or partners can submit applications. You choose which award or awards to apply to from a drop-down list. A survey then populates general questions and another list of dynamic questions personalized to that category and key results.

Phase 2

A panel of Coupa judges representing multiple organizations and products review submissions and cast votes. The votes are counted, and winners are determined by the most received. Votes are cast based on how each judge weighs measurable business impact/ROI and how the applicant connected these in a compelling story.

Phase 3

Winners and nominees are each notified of the status of their submission. We honor all nominees and appreciate your compelling stories! With our final winners, they will be celebrated at Inspire, our global community event.