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Coupa Trendsetters

Some build alone. We build together. Coupa Trendsetters are the collective driving change and inspiring what’s next.

Trendsetter [ˈtren(d)ˌsedər] (noun) (1) An innovator, a connector, a bold voice for change. (2) A leader who inspires action and sets new standards for others to follow. (3) A champion who turns ideas into impact — and helps shape what’s next for the Coupa community.

You can’t beat us. Join us.

Turn real-world results into industry influence. As a Trendsetter, you’ll share your expertise, connect with forward-thinking peers, and grow your impact as a leader shaping the future of spend management.

Apply Now

Get Recognized

Be recognized as a leader within the Coupa community and beyond. Trendsetters gain visibility and credibility through events, media, thought leadership, and customer storytelling.

Grow Your Career

By sharing your expertise, you support others while positioning yourself as a trusted voice in total spend management, opening doors to new professional opportunities along the way.

Connect With Peers

Join an exclusive community of leaders on a similar journey. Exchange ideas, build meaningful relationships, and collaborate with peers who are shaping what’s next.

Give Back with Purpose

Use your experience to uplift others and strengthen the broader spend management community. When leaders share, everyone moves forward.

Shape What’s Next

Lend your voice to help evolve how Coupa engages with and supports its customers. Your insights help shape the future of the program, and the ecosystem around it.

Earn Exclusive Perks

The more you participate, the more value you unlock. Earn points toward meaningful rewards, insider access, and exclusive experiences designed to recognize your impact.

Coupa Trendsetters work for some of the world’s leading companies

Sviatoslav Reutovski

Director of Procurement

Alison DeVad

Director of Accounting Automation

Johan Mills

Global Head of Business Services

Josh Waldron

Vice President, Finance & Accounting

What you can do as a Coupa Trendsetter

If you’re ready to lead, here’s how you can show up:

Take the stage at Coupa events and webinars.
Share your story where it matters, through case studies, blogs, social, and press.
Help shape conversations on social channels and review platforms.
Influence peers through reference calls and analyst briefings.
Lead discussions within the Coupa Community and User Groups.

You choose how you participate — we’ll support you every step of the way.

Coupa Trendsetter Awards: Celebrating leaders who drive real impact

The Trendsetter Awards recognize Coupa customers who are pushing boundaries, driving meaningful transformation, and setting new standards for what’s possible.

Explore past winners, discover award categories, and see how leadership, innovation, and real-world impact are celebrated across the Coupa community.

Learn more about Trendsetter Awards

Frequently Asked Questions

Who can join the program?

Any Coupa customer who’s passionate about their success and ready to share it.

Do I need to have done advocacy before?

Nope! If you’re interested in getting involved, we’ll help you find the right fit based on how you want to participate.

What if I’m not comfortable with public speaking?

There are many ways to participate—posting in the Community, completing surveys, providing references—you choose what works for you.

Is there a time commitment?

No set hours—just occasional opportunities based on your availability and interests.

What recognition do Trendsetters receive?

Trendsetters are spotlighted in content, celebrated at events, and given exclusive perks based on their level of participation.

Your Trendsetters Journey Begins Here

Take the first step toward sharing your expertise, growing your influence, and being celebrated for the impact you’re making.

Apply using the form and we’ll be in touch soon!