You’ve driven the impact. You’ve shaped what success with Coupa looks like. Now, we’re amplifying it together.
At Coupa, our customers have always led the way, transforming how their organizations manage spend, elevating peers, and setting new standards across industries. As this community of leaders has grown, so has the opportunity to connect, recognize, and support their influence more intentionally.
Coupa Trendsetters is the next evolution of our customer advocacy journey, bringing recognition, community, and leadership opportunities into a connected experience designed to support customers as they grow their impact and shape what’s next for spend management.
A community built for the leaders shaping what’s next
Trendsetters is an exclusive community for practitioners and visionaries shaping the future of AI-native total spend management.
It’s designed for customers who are:
- Setting the standard: Creating best practices that influence how organizations and industries operate.
- Elevating the community: Sharing insights and experience to help peers, partners, and the broader ecosystem grow stronger together.
- Driving real outcomes: Turning bold ideas into measurable, industry-leading results that redefine what’s possible.
What being a Trendsetter means
Recognition: Your story, amplified
Trendsetters gain visibility through global stages, thought leadership opportunities, customer storytelling, and industry recognition. It’s about spotlighting the innovation and leadership customers are already delivering.
Community: Connections with purpose
Members join a trusted, invite-based network of peers shaping the future of spend management. Through exclusive events, digital communities, and collaborative experiences, Trendsetters build relationships that extend far beyond implementation.
Influence: Helping shape what’s next
Trendsetters have direct opportunities to engage with Coupa product leaders, participate in executive discussions, and contribute insights that help shape the future of total spend management.
Impact in action: Celebrating customer leadership
The strength of this community is reflected in the leaders who are already driving meaningful transformation across industries. At Inspire 2025, we celebrated customers who are setting new benchmarks for innovation and impact:
- UPS: Driving global trade resilience through visionary leadership and strategic expansion
- Uber: Leveraging AI-native optimization to achieve 99% preapproved spend
- American Airlines: Achieving 100% compliance through digital contract centralization
- AstraZeneca: Reducing operating expenses by 10-15% through supply chain transformation
These stories represent what Trendsetters is all about: turning ambition into measurable, lasting impact.
Growing together
Trendsetters is built on a simple belief: Customer success should be shared success.
As customers grow their influence, leadership, and impact, Coupa grows alongside them. By connecting leaders across industries and experiences, Trendsetters helps strengthen the entire community and elevate the future of spend management.
Ready to take the next step?
Some customers have already been recognized for their leadership and invited to join the Trendsetters community. If you’ve received an invitation, we encourage you to explore what this opportunity means for your professional growth and industry influence.
If you’re ready to share your story, elevate your impact, and connect with a global network of innovators, we invite you to apply.