The New Age of Coupa: Delivering the Agentic Trade Network

The acquisition of Tonkean is game-changing for Coupa and the market. For 20 years, we’ve built a global trade network that brings together buyers and suppliers for the purpose of optimizing trade and spend. To date, we’ve delivered more than $300 billion of value to that network and amassed a dataset of $10 trillion. To deliver the promise of increasingly autonomous execution of transactions between buyers and suppliers, you need three main things: industrial grade and unified orchestration, buyer and supplier workflows, and clean, trusted data. With the acquisitions of Rossum and Tonkean, in short order, we have now amassed all the assets to make this promise possible for both buyers and suppliers at a time when buying and selling is getting more complex and costly.

We started by serving buyers, giving them a more efficient way to source and procure goods and services, constantly optimizing through benchmarks, insights, and automation. We then acquired Scoutbee to extend the experience to suppliers, enabling them to onboard, engage, and transact with buyers and grow their businesses faster. The result is a flywheel. More buyers bring in more suppliers, more suppliers engage with buyers, and the network compounds in value with every transaction. Today, that two-sided network powers buyers and suppliers buying from and selling to one another. Global trade sums to more than $32 trillion a year. It is growing at 14.5% CAGR. It is estimated that there is $150 billion in annual inefficiencies on the buyer-side of the network, and another $350 billion on the supplier side. Coupa is designed to attack those inefficiencies.

With the acquisitions of Cirtuo (advancing category sourcing strategies), Scoutbee (advancing the supplier experience), Rossum (intelligent document processing), and now Tonkean, Coupa has created the world's most powerful agentic global trade network, orchestrating and unifying buyers, suppliers, and AI agents into a unified digital workforce that benefits and empowers your teams.

In the process, we have now created a unique and market-leading Agentic Trade Network that delivers Autonomous Spend Management like no other singular company can, which spans:

1. The Buyer business process from end-to-end (for all categories of business spend)
2. The Supplier business process (for Buyer engagement and business growth)
3. AI agents that scale execution with orchestration and collaboration capabilities that co-work with humans, other agents, and systems
4. Integrated workflows across Buyer and Supplier processes, with seamless connections to third-party systems
5. Massive datasets powered by a DSLM that are clean and structured, informing and automating buying and selling, in compliance and accordance with regulations and each company’s policies
6. Unified integrations and architecture that captures and optimizes efficiencies
7. AI change management supported by forward deployed engineers (FDEs) and forward deployed business consultants (FDBCs) and value realization services to ensure rapid agentic ROI for customers

All this comes together for the buyer as a result of Coupa’s core strategic source-to-pay platform and with Coupa Compose — an agentic framework that delivers Agentic-AI-as-a-Service. Within Compose, Agent Studio offers a fleet of agents to advise, assist, and act in combination with the ability to build custom agents for customer-driven micro-cases. Customers can build agents that handle specific requirements within Coupa’s core, ensuring trusted transactions that leverage the decisional arcs for $10 trillion of data. It also includes Intake & Orchestration (now powered by Tonkean) that uses the power of natural language and agents to submit, track, and complete requests with ease. As well as Navi Connect with an A2A framework to create and manage agent connections to disparate systems — all supported by tailored services and FDEs with flexible pricing and packaging to ensure success in a unified architecture (with no rip and replace to reap the rewards).

Specifically, with two acquisitions in two weeks on top of our internal AI innovations, we are bringing to life the ability to extract data from any document (e.g., invoices, bills of lading, contracts) with human-like intelligence, moving past old-school OCR with Rossum. We have added agentic intake and orchestration across the logic and people side of the process to route exceptions, talk to employees in the apps where they work, and connect disparate teams, tools, and data with Tonkean. Most importantly, with all of these capabilities on top, Coupa still acts as the critical system of decision intelligence, ensuring accurate action and execution for all business spend, procurement, supply chain, payments, and treasury processes.

By serving as the industry's "AI integrator" in this way, we can provide massive cost-savings for our customers and help them scale because they no longer need to do it themselves. And we can grow with our customers’ needs through a cloud-native, unified AI platform and network.*

Together, with these two acquisitions of Rossum and Tonkean, we are now totally alone in our ability to offer the full stack of Agentic-as-a-Service to our network and to the market.

That’s it. That’s the story. And that’s why we stand unique and differentiated and confident that our 20 years of history have prepared us to lead the market today.

* Full integration work underway with Rossum and Tonkean