
Procurement on Brand at Kantar
Kantar selected Coupa as the organization’s new procurement platform. This would enable the use of reliable data to guide Kantar’s sourcing strategies and procurement moving forward.
Company Overview
World's leading data, insights and consulting company.
Headquarters
London
Employees
25,000-50,000
Customer Website
Value as a Service
50%
of Kantar's spend is going through Coupa
$42M
invoices billed electronically since going live
12 days
Supplier onboarding now takes just 12 days compared with the previous 60 days
Challenge
Building in Sustainable Cost Reduction
Result
Kantar decided to put D&I at the heart of everything from a procurement perspective. Kantar’s 2025 supplier diversity target (12.5%) is firmly on track with 8% of spend currently going through measurable, diverse and inclusive suppliers.
"Suppliers used to face a three-month risk assessment which is now down to 20 days"
