The Silent Margin Killer: Why CFOs Must Rethink Direct Spend

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The Silent Margin Killer: Why CFOs Must Rethink Direct Spend

Discover how CFOs can optimize direct spend to protect margins and improve cash flow. This white paper explores how strategic direct spend management enhances profitability, strengthens resilience, and accelerates growth, while outlining best practices for regaining control with Coupa’s AI-native Total Spend Management platform.

Direct spend: the CFO’s hidden lever for profitability

Up to 11% of potential revenue growth was lost by companies due to disruptions last year. With today’s volatility, CFOs who fail to manage direct spend strategically risk profit loss, inefficiencies, and instability. Learn how top CFOs are taking control of direct spend to improve financial performance and gain a competitive edge.