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Analytics Agent
Learn how to find answers to your analytical questions with the Analytics Agent.
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Knowledge Agent
Learn how to find answers to your procurement-related questions with the Knowledge Agent.
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Supplier Assistance Agent
Coupa Navi™ CSP Supplier Assistance Agent assists suppliers with general questions about the Coupa Supplier Portal (CSP) based on the Compass documentation.
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$10 Trillion and Counting...
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AI
Drive smarter spend strategies with AI
The Total Spend Management Annual Benchmark Report
Drive smarter spend strategies with AI
See what exceptional performance looks like and learn how to close the gaps.
Get the Benchmark Report
$10 Trillion and Counting...
Our unique data takes our AI capabilities to the next level
Explore Coupa AI
Global Agribusiness Scales With Coupa
The world's largest orange juice producer modernized its global procurement with Coupa, replacing disconnected systems to unify purchasing and achieve massive spend savings.
Company Overview
Citrosuco is the world's largest producer and exporter of orange juice, supplying customers in over 100 countries.
Headquarters
São Paulo, Brazil
Employees
5,500+
Website
citrosuco.com/Value as a service
70%
process automation achieved
10%
reduction in total spend
600+
global users onboarded
Challenge
Disconnected systems fragmented the source-to-pay process across the business.
Internal clients faced communication friction and limited visibility.
Legacy technical limitations constrained the supplier experience.
Results
Achieved nearly 70% process automation by the first full crop year.
Realized a 10% reduction in total spend compared to baseline.
Scaled to 600+ users globally via a phased, fully integrated rollout.
"We had an unintegrated process with many silos inside the company, communication difficulties, and poor user experience—from the initial requisition all the way to the purchase order and payment."
— Pedro Durigon, Head of Procurement, Citrosuco
