The market winced. Business spend held firm.
The Coupa Business Spend Index™ Quarterly Update
Global Agribusiness Scales With Coupa
The world's largest orange juice producer modernized its global procurement with Coupa, replacing disconnected systems to unify purchasing and achieve massive spend savings.
Value as a service
Challenge
Disconnected systems fragmented the source-to-pay process across the business.
Internal clients faced communication friction and limited visibility.
Legacy technical limitations constrained the supplier experience.
Results
Achieved nearly 70% process automation by the first full crop year.
Realized a 10% reduction in total spend compared to baseline.
Scaled to 600+ users globally via a phased, fully integrated rollout.
"We had an unintegrated process with many silos inside the company, communication difficulties, and poor user experience—from the initial requisition all the way to the purchase order and payment."
— Pedro Durigon, Head of Procurement, Citrosuco






