Category strategies often die in static slide decks, leaving sourcing teams reliant on spreadsheets, intuition, and generic LLMs. This "Strategy-to-Execution Gap" leaks millions in margin. Watch Jacob Gorm Larsen, Founder of Moneyball CPH, and Coupa experts share a practitioner's guide to turning strategic intent into mathematical execution.

- Category & Supplier Strategy: AI-guided workflows turn Kraljic and Five Forces into executable sourcing constraints.
- Multi-Attribute Sourcing Optimization: Combinatorial optimization and game theory evaluate award scenarios across cost, risk, and ESG.
- Operational Reality via Digital Twins: Model constraints and disruptions before production.

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Jacob Gorm Larsen

Founder, Moneyball CPH

Nari Viswanathan

Head of Product Marketing, Supply Chain and Direct Spend, Coupa Software

Andrew Speck

RVP, Category Management Center of Excellence, Coupa Software

Jacob Gorm Larsen

Founder, Moneyball CPH

Nari Viswanathan

Head of Product Marketing, Supply Chain and Direct Spend, Coupa Software

Andrew Speck

RVP, Category Management Center of Excellence, Coupa Software

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