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Dentsu Centralizes Global Operations with Coupa

By automating 6,000+ FX trades and 200K+ supplier payments annually, Dentsu achieves greater efficiency, while Coupa’s AI-native platform provides global cash visibility and strategic control.

Company Overview

Dentsu International is a global media and digital communications leader operating in over 140 markets.

Headquarters

Tokyo, Japan

Employees

46,000+

Website
dentsu.com

Value as a service

69
countries with real-time cash visibility
6,000
foreign exchange trades automated annually
1,800+
monthly hours saved through automation

Challenge

Limited cash visibility across multiple banks and jurisdictions created inefficiencies and risk.

Manual treasury workflows relied on spreadsheets, increasing error potential and fraud exposure.

Decentralized procurement and manual supplier management via email and SharePoint led to compliance gaps and slow sourcing.

Results

Achieved real-time global cash visibility across 69 countries integrated with 16 core banks.

Automated 6,000+ FX trades worth £16.9 billion through straight-through processing.

Saved 1,800+ hours monthly by automating payments and supplier management workflows.

“The deployment of Coupa brings order to chaos and gives us a much greater understanding of what’s actually happening across the company and our suppliers.”

— Robert Taylor, Operations Director for Procurement, Dentsu International

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