After the pandemic, Freeman needed to preserve its cash but also ramp up operations to meet the growing demand for in-person events. With Coupa, the company did just that — and saved $40 million, too.

Company Overview

Freeman helps organizations plan the perfect event, whether virtual, in-person, or hybrid.

Headquarters

Dallas, TX

Employees

5,000 - 10,000

Website

https://www.freeman.com/

Value as a service

90%

Of Invoices PO-Backed

$44.1M

Savings in 3 Years

Challenge

The ability to rapidly scale down to preserve the financial health of the company during the height of the pandemic, and then ramp back up once demand for in-person events returned.

Reduce risk by improving the PO-backed rate on the company’s 180,000 invoices processed each year.

Train 6,000 workers quickly and drive high user adoption to reduce off-contract spending.

Solution

Results

Gaining more visibility and control into operational efficiency by linking processes across the spend cycle to one platform.

Improving compliance and optimizing the accounts payable process with the automation of 6,000–7,000 invoices a month — resulting in a 90% PO-backed invoice rate.

Increasing on-contract spending from 13% to 51% thanks to a user-friendly purchasing platform with guided buying experiences.

“The value of Coupa insights is really about the time-savings, and not having to go outside of Coupa to do calculations or come up with best-in-class ratios that your executives want. Coupa does it for you.”
-- Chris Fontana, Director of Procurement