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in the Forrester Wave™: Supplier Value Management (SVM), Q4 2026

Coupa

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Modernizing Procurement for a Global Non-Profit

By partnering with Coupa, the American Red Cross replaced manual invoicing and centralized purchasing with an agile, AI-powered system that empowers field teams.

Company Overview

A leading humanitarian organization providing disaster relief, blood services, and health training across the U.S.

Headquarters

Washington, D.C.

Employees

35,000+

Website
redcross.org
Parnter
Deloitte logo

Value as a service

40%
of the U.S. blood supply collected
$4B
in operating revenue generated
187
countries in global humanitarian network

Challenge

Lacked spend visibility across lines of business.

Centralized procurement model created purchasing bottlenecks.

Reactive purchasing card program led to after-the-fact reconciliation.

Separation between requesters and buyers delayed essential supplies.

Results

Transitioned to an efficient, user-based requisitioning model.

Eliminated manual invoice entry with automated Coupa Pay processing.

Streamlined supplier onboarding and source-to-pay communication.

Provided finance with real-time spend visibility across operations.

"The whole purchase-to-invoice process has been simplified. Coupa is reducing our manual work, and moving toward automation allows accounts payable to focus on more important tasks than just entering invoices."
— Ben Langenhop, Primary Coupa Admin, American Red Cross

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