By analyzing end-to-end cost structures and assessing potential risks, a digital twin enables Belcorp to make informed decisions about resource allocation and profitability.

Company Overview

Belcorp is a direct sales and beauty corporation, guided by its purpose: “We promote beauty to achieve personal fulfillment.”

Headquarters

Miami, FL

Employees

6,000

Website

belcorp.biz/

Value as a service

200+

scenarios analyzed each year

years of COGS savings

end-to-end digital supply chain twin

Challenge

The volatile nature of consumer preferences in the beauty industry demands constant portfolio adjustment.

Multiple manufacturing hubs produce nearly 2,000 unique products, creating inventory and transportation challenges.

It took too long to make supply chain decisions, hindering Belcorp's ability to get to market quickly.

Solution

Supply Chain Design & Planning

Supply Chain Collaboration

Results

A supply chain digital twin empowers Belcorp to model different scenarios that drive efficiencies and build resilience.

Belcorp visualizes and assesses end-to-end cost structures to make fast data-driven decisions.

A cost-to-serve analysis tool enables understanding of cost variations at multiple levels — even down to individual SKUs.

"The world of cosmetics is a blend of complexity and beauty. That’s why you need a solution that not only helps you navigate this complexity but also uncovers opportunities for improvement through a data-driven approach."

— Germán Ricardo Rodriguez, Operations Strategic Planning Senior Manager, Belcorp