Company Overview
Belcorp develops, manufactures, and markets a wide range of beauty and personal care products.
Headquarters
Miami, FL
Employees
6,000
Website
https://www.belcorp.biz/Value as a service
Challenge
The volatile nature of consumer preferences in the beauty industry demands constant portfolio adjustment.
Multiple manufacturing hubs produce nearly 2,000 unique products, creating inventory and transportation challenges.
It took too long to make supply chain decisions, hindering Belcorp’s ability to get to market quickly.
Results
A supply chain digital twin empowers Belcorp to model different scenarios that drive efficiencies and build resilience.
Belcorp visualizes and assesses end-to-end cost structures to make fast data-driven decisions.
A cost-to-serve analysis tool enables understanding of cost variations at multiple levels — even down to individual SKUs.
“The world of cosmetics is a blend of complexity and beauty. That’s why you need a solution that not only helps you navigate this complexity but also uncovers opportunities for improvement through a data-driven approach.”
— Germán Ricardo Rodriguez, Operations Strategic Planning Senior Manager, Belcorp
