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AI
Drive smarter spend strategies with AI
The Total Spend Management Annual Benchmark Report
Drive smarter spend strategies with AI
See what exceptional performance looks like and learn how to close the gaps.
Get the Benchmark Report
$10 Trillion and Counting...
Our unique data takes our AI capabilities to the next level
Explore Coupa AI
Belcorp Drives Agility with Coupa's AI Supply Chain Tools
By analyzing end-to-end cost structures and assessing potential risks, a digital twin enables Belcorp to make informed decisions about resource allocation and profitability.
Company Overview
Belcorp is a direct sales and beauty corporation, guided by its purpose: “We promote beauty to achieve personal fulfillment.”
Headquarters
Miami, FL
Employees
6,000
Website
belcorp.biz/Value as a service
200+
scenarios analyzed each year
8
years of COGS savings
1
end-to-end digital supply chain twin
Challenge
The volatile nature of consumer preferences in the beauty industry demands constant portfolio adjustment.
Multiple manufacturing hubs produce nearly 2,000 unique products, creating inventory and transportation challenges.
It took too long to make supply chain decisions, hindering Belcorp's ability to get to market quickly.
Results
A supply chain digital twin empowers Belcorp to model different scenarios that drive efficiencies and build resilience.
Belcorp visualizes and assesses end-to-end cost structures to make fast data-driven decisions.
A cost-to-serve analysis tool enables understanding of cost variations at multiple levels — even down to individual SKUs.
"The world of cosmetics is a blend of complexity and beauty. That’s why you need a solution that not only helps you navigate this complexity but also uncovers opportunities for improvement through a data-driven approach."
— Germán Ricardo Rodriguez, Operations Strategic Planning Senior Manager, Belcorp
