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Drive smarter spend strategies with AI
The Total Spend Management Annual Benchmark Report
- Source-to-contract
-
Category Strategy
Scale planning across teams -
Sourcing
Get confident decisions faster -
Sourcing Optimization
Unlock maximum efficiency -
Contract Lifecycle Management
Take control end-to-end -
Supplier Information &
Risk Management
Manage risk across suppliers
- Procure-to-Order
-
Intake & Orchestration
Turn requests into action -
Procurement
Buy smarter, spend better -
Services Procurement
Gain visibility and control -
Inventory Management
Manage stock with precision -
Spend Analysis
Get insights you can act on
- Invoice-to-Pay
-
AP Automation
Optimize processes with full visibility -
Expense Management
Automate expense workflows -
Payments
Streamline, secure, and track -
Treasury Management
Optimize liquidity -
Fraud Protection
Detect and prevent
- Direct Spend Management
-
Direct Spend Management
Control spend to drive outcomes -
Direct Material Sourcing Solutions
Connect to strategy, BOMs, and contracts. -
Supply Chain Optimization
Optimize your supply chain for cost, service, and resilience -
Supply Chain Collaboration
Improve alignment across teams
-
Coupa AI Overview
Real AI for real business outcomes -
AI Use Case Library
See how AI drives results -
Coupa Compose
Intelligence on one platform
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Freeman Finds a Firm Financial Footing With Coupa
After the pandemic, Freeman needed to preserve its cash but also ramp up operations to meet the growing demand for in-person events. With Coupa, the company did just that — and saved $40 million, too.
Company Overview
Freeman helps organizations plan the perfect event, whether virtual, in-person, or hybrid.
Headquarters
Dallas, TX
Employees
5,000 - 10,000
Website
freeman.com/Value as a service
Challenge
The ability to rapidly scale down to preserve the financial health of the company during the height of the pandemic, and then ramp back up once demand for in-person events returned.
Reduce risk by improving the PO-backed rate on the company’s 180,000 invoices processed each year.
Train 6,000 workers quickly and drive high user adoption to reduce off-contract spending.
Results
Gaining more visibility and control into operational efficiency by linking processes across the spend cycle to one platform.
Improving compliance and optimizing the accounts payable process with the automation of 6,000–7,000 invoices a month — resulting in a 90% PO-backed invoice rate.
Increasing on-contract spending from 13% to 51% thanks to a user-friendly purchasing platform with guided buying experiences.
“The value of Coupa insights is really about the time-savings, and not having to go outside of Coupa to do calculations or come up with best-in-class ratios that your executives want. Coupa does it for you.”
-- Chris Fontana, Director of Procurement


