Hapag-Lloyd transformed procurement by implementing a digital backbone to manage massive transportation tenders and automate contract creation from sourcing data.

Download the Case Study

Company Overview

One of the world's leading container shipping companies with 300+ vessels and a vast global logistics network.

Headquarters

Hamburg, Germany

Employees

14,000+

Website

hapag-lloyd.com/

Value as a service

3-7%

documented savings on major sourcing

21,406

bids evaluated in one logistics event

1,058

transportation lanes in a single tender

Challenge

Legacy tools failed under complex, multi-variable logistics tenders.

Manual analysis in spreadsheets limited competition and modeling.

Disconnected processes made contract creation slow and inconsistent.

Scale of 139 countries required better operational resilience.

Solution

Contract Lifecycle Management Advanced

Inventory

Platform Standard

Procurement

Risk and Performance Management Advanced

Services Procurement

Sourcing Optimization

Results

Achieved 3-7% savings through scenario-based award modeling.

Replaced manual sheets with digital optimization for over 20,000 bids.

Enabled multi-criteria awards balancing cost, ESG, and risk.

Created a seamless link from sourcing outcomes to governed contracts.

“The coolest thing is that you can play with your scenarios and your criteria. Do I simply want to award business to the cheapest offer? Or do I want to prioritize certain ESG or quality criteria — and see where that lands me on price?”

— Daniel Braune, Head of Indirect Procurement, Hapag-Lloyd