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Analytics Agent
Learn how to find answers to your analytical questions with the Analytics Agent.
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Knowledge Agent
Learn how to find answers to your procurement-related questions with the Knowledge Agent.
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Supplier Assistance Agent
Coupa Navi™ CSP Supplier Assistance Agent assists suppliers with general questions about the Coupa Supplier Portal (CSP) based on the Compass documentation.
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$10 Trillion and Counting...
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AI
Coupa Named a Leader in the 2026 IDC MarketScape Worldwide AI-Enabled Direct Spend
Drive smarter spend strategies with AI
See what exceptional performance looks like and learn how to close the gaps.
Get the Benchmark Report
$10 Trillion and Counting...
Our unique data takes our AI capabilities to the next level
Explore Coupa AI
Mastering Complex Sourcing with Coupa
Hapag-Lloyd transformed procurement by implementing a digital backbone to manage massive transportation tenders and automate contract creation from sourcing data.
Company Overview
One of the world's leading container shipping companies with 300+ vessels and a vast global logistics network.
Headquarters
Hamburg, Germany
Employees
14,000+
Website
hapag-lloyd.comValue as a service
90+
suppliers engaged
21406
bids evaluated in one logistics event
1,058
transportation lanes in a single tender
Challenges
Legacy tools failed under complex, multi-variable logistics tenders.
Manual analysis in spreadsheets limited competition and modeling.
Disconnected processes made contract creation slow and inconsistent.
Scale of 139 countries required better operational resilience.
Results
Executed complex tenders spanning 1,058 lanes, 90+ suppliers, and 21,406 bids.
Replaced manual sheets with digital optimization for over 20,000 bids.
Enabled multi-criteria awards balancing cost, ESG, and risk.
Created a seamless link from sourcing outcomes to governed contracts.
“The coolest thing is that you can play with your scenarios and your criteria. Do I simply want to award business to the cheapest offer? Or do I want to prioritize certain ESG or quality criteria — and see where that lands me on price?”
— Daniel Braune, Head of Indirect Procurement, Hapag-Lloyd
