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Coupa + MIT Data Science Lab move beyond sentiment surveys.
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Analytics Agent
Learn how to find answers to your analytical questions with the Analytics Agent.
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Knowledge Agent
Learn how to find answers to your procurement-related questions with the Knowledge Agent.
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Supplier Assistance Agent
Coupa Navi™ CSP Supplier Assistance Agent assists suppliers with general questions about the Coupa Supplier Portal (CSP) based on the Compass documentation.
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$10 Trillion and Counting...
Our unique data takes our AI capabilities to the next level
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AI
Predicting the future of business spend, faster
Coupa + MIT Data Science Lab move beyond sentiment
See the direction of business spend
Coupa + MIT Data Science Lab move beyond sentiment surveys.
Get the BSI Report
$10 Trillion and Counting...
Our unique data takes our AI capabilities to the next level
Explore Coupa AI
Mastering Complex Sourcing with Coupa
Hapag-Lloyd transformed procurement by implementing a digital backbone to manage massive transportation tenders and automate contract creation from sourcing data.
Company Overview
One of the world's leading container shipping companies with 300+ vessels and a vast global logistics network.
Headquarters
Hamburg, Germany
Employees
14,000+
Website
hapag-lloyd.comChallenges
- Legacy tools failed under complex, multi-variable logistics tenders.
- Manual analysis in spreadsheets limited competition and modeling.
- Disconnected processes made contract creation slow and inconsistent.
- Scale of 139 countries required better operational resilience.
Results
- Executed complex tenders spanning 1,058 lanes, 90+ suppliers, and 21,406 bids.
- Replaced manual sheets with digital optimization for over 20,000 bids.
- Enabled multi-criteria awards balancing cost, ESG, and risk.
- Created a seamless link from sourcing outcomes to governed contracts.
Value as a service
90+
suppliers engaged
21406
bids evaluated in one logistics event
1,058
transportation lanes in a single tender
“The coolest thing is that you can play with your scenarios and your criteria. Do I simply want to award business to the cheapest offer? Or do I want to prioritize certain ESG or quality criteria — and see where that lands me on price?”
— Daniel Braune, Head of Indirect Procurement, Hapag-Lloyd
