CFO trends & priorities
Gain the latest insights from 500 global CFOs across four regions in Coupa’s annual Strategic CFO Report. Discover how today’s finance leaders are navigating growing trade volatility and risks, leveraging AI, and optimizing spend to drive resilient growth amid uncertainty. Uncover what’s working—and what’s holding finance leaders back.
Key Findings
are concerned about meeting end-of-year financial goals
are unable to make informed decisions due to data challenges
report tariffs as their top external threat
The future of finance starts with smarter strategy
Today’s CFOs don’t just manage capital. They’re catalysts of transformation. This exclusive report reveals the CFO trends shaping the next era of financial leadership, from AI investments to navigating geopolitical risk with data-backed confidence. Uncover how half of CFOs are already using AI and where they’re strategically investing next.
Download the full report to learn:
- Why a majority of CFOs have doubts they’ll hit 2025 financial targets
- Key strategies to drive growth and profitability in uncertain markets
- How risk, compliance, and responsibility are being rebalanced
- The biggest data challenges limiting agility
- CFO trends in AI driving efficiency and margin impact
Find out how you compare to CFOs across North America and Europe:
What is your biggest external threat right now?
(Select one)
