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Coupa CEO Named A “Pro to Know” by Supply & Demand Chain Executive

Rob Bernshteyn’s thought leadership and vision is redefining the way businesses manage spend

Pro to Know 2010 “Spend under management” and “operational efficiency” are terms too often tossed around in strategic conversations, but rarely acted upon. At a time when organizations need less talk and more action, Coupa CEO, Rob Bernshteyn, stands out

as a true thought leader on how companies can capitalize on smarter spending practices in order to drive down costs and deliver real savings for their shareholders. His vision, determination and bias for action is why Rob has been named one of Supply & Demand Chain Executive Pros to Know in 2010.

“This year’s Provider Pros to Know have shown themselves to be thought-leaders in the Supply Chain industry,” said Andrew Reese, editor at Supply & Demand Chain Executive. “Highlighting the learnings that the Provider Pros to Know have taken out of the Great Recession provides our readers with a wealth of best practices that they can apply in their own supply chains, as well as insights into how leading organizations are positioning themselves for competitive advantage in the Great Recovery ahead.”

With Rob at the helm, Coupa is leading the movement to get all organizations, large and small and everything in between, to spend smarter – a priority for any organization hoping to survive the short-term economic crisis and thrive in years to come.

“The biggest challenge facing businesses today is recession survival. To respond to the downturn, most organizations have already undergone hiring and budget freezes, cut spending and ‘right-sized’ their organization,” said Rob. “But these are only temporary measures that will not ensure long-term survival. Procurement and business leaders must take this time to lay the foundation for smarter spending and seize upon savings opportunities that will have a lasting impact into the future.”

Delivering on his vision, where organizations can operate more efficiently and take real-time action to save money, Rob is driving Coupa to provide the most innovative, easiest to use, fastest to implement and cost effective cloud spend management (CSM) applications in the world.

See for yourself why Rob is a “Pro to Know”. Watch his ProcureCon Indirect keynote at To learn more about Coupa Software, visit or call 650.931.3201.

About Supply & Demand Chain Executive
Supply & Demand Chain Executive is the executive’s user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. On the Web at

The full listing of the 2010 Pros to Know will be available in the February/March 2010 issue of Supply & Demand Chain Executive magazine and e-book beginning in the third week of March and on the Supply & Demand Chain Executive Web site at

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