Press Release

Press Releases Home

Coupa Hires Global Business Software Executive Steve Winter as Chief Revenue Officer

SAN MATEO, CA – September 7, 2016 – Coupa Software, a leader in cloud-based spend management, has announced that global business software executive Steve Winter has joined Coupa as its Chief Revenue Officer (CRO). Winter brings with him more than two decades of operations, sales management and organizational development experience from some of the largest and most successful software organizations in the world.

Most recently, Winter served as executive vice president of Worldwide Field Operations at Marketo and before that was the global head of SAP’s Emerging Solutions organization. As CRO at Coupa, Winter is responsible for driving better integration and alignment of all revenue-connected aspects of the business which includes sales and marketing. He will be the leader and architect of the overall revenue strategy at Coupa.

“Steve is an exceptional business executive who has shown incredible skill in leading major companies and large teams to big success in the enterprise software computing industry,” said Rob Bernshteyn, CEO of Coupa. “As a company, we are well positioned, and there is no executive better suited to help lead Coupa’s next phase of growth. With Steve’s deep expertise in managing global operations, he will be instrumental in helping us take Coupa to the next level.”

During Winter’s nine years at SAP, he held several leadership roles including head of its global Emerging Solutions unit, Managing Director, United Kingdom and Ireland, as well as serving as the Chief Operating Officer for SAP North America and executive vice president of sales North America.

Prior to SAP, Winter was a founding partner of Sagebrook Technology Partners, where he focused on investment portfolio management, technology acquisitions and organizational development. Earlier in his career, Winter spent 12 years at PeopleSoft, where he held various executive sales management roles, including vice president and general manager of the company’s Midwest region.

“I am honored and thrilled to join Coupa Software at such an exciting time in the company’s history,” Winter said. “The spend management market is on a steep growth trajectory, and I look forward to building on the leadership position Rob and the team have created to bring Coupa to new heights. I have long admired the company’s ability to ensure customer success, strive for excellence and focus on results. Those core company values were simply irresistible and made it easy for me to make Coupa my home.”

Winter earned a bachelor’s degree in business administration from Georgia State University.  He currently sits on the Board of Directors for Ziosk.

About Coupa Software
Coupa Software, a leader in cloud-based spend management, enables businesses everywhere to recognize bottom-line financial success via Value as a Service. Customers – small, medium and large - representing the Americas, EMEA, and APAC rely on Coupa to support business agility and reduce costs. Only Coupa provides an organic suite of true cloud spend management applications, including invoicing, procurement, expense management, sourcing and inventory, allowing customers to realize a return on investment that can start within a few months and grow continually. Learn more at

Why Coupa?

Explore Now