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Coupa named Hottest Emerging B2B Software Company in Europe

Savings-as-a-Service leader recognized as the one to watch by more than 300 European senior executives in an online survey

SAN MATEO — December 14, 2015 — Coupa Software, a leading provider of cloud-based spend management solutions, today announced that it has been named the Hottest Emerging B2B Software Business in Europe by an executive recruiting firm in London based on an annual survey of business leaders working in the enterprise software market.

The online survey was conducted by Intrinsic Executive Search ( firm and queried more than 300 European business leaders, of which 200 were at the CEO and vice president level and the remaining 100 were a mix of senior sales, pre-sales and marketing executives.

When asked to name a hot emerging software business in Europe, Coupa received more nominations than any other software company in the region. Runners-up include Workday (NYSE: WDAY) and Tableau Software (NYSE: DATA). In previous years, past winners were Box (NYSE: BOX) (2014), Cloudera (2013), ExactTarget (2012) and (NYSE:CRM) (2011).

This year, 50 percent of those queried were based in the United Kingdom, while the remaining 50 percent represented the rest of mainland Europe including Germany, France, Benelux, Switzerland, Spain and Italy.

“The survey provides an insight into the hot trends and technologies that are shaping the enterprise market today,” said Ben Watkins, director of Intrinsic Executive Search in Europe. “Our respondents have seen Coupa at work in their businesses and the award is a testament to the benefits they are enjoying”.

Coupa creates consumer-like, cloud-based, spend management and expense management software that employees across organizations use to reduce spend. Coupa customers have processed more than $120B through the Coupa solution, which has resulted in a calculated savings of more than $6 billion.

“This recognition by leading executives from enterprise markets across Europe is tremendous validation that Coupa is on the right trajectory in our region,” said Alex Kleiner, general manager of EMEA for Coupa. “It is an incredible accomplishment to be named the Hottest Emerging B2B Software Business in Europe objectively and unsolicited. There are so many options out there, and we’re delighted that Coupa emerged as the best fit for this award.”

Intrinsic Executive Search will announce survey results and other market news next year in its Q1 report.


About Coupa Software
Coupa Software enables businesses everywhere to recognize bottom-line financial success via Savings-as-a-Service. More than 500 customers doing business in over 100 countries use Coupa to support business agility and reduce costs. Only Coupa provides an organic suite of true cloud applications including accounts payable, procurement, expense management, sourcing and inventory, allowing customers to realize a return on investment that starts within a few months and grows continually. Learn more at Read more at our company blog, Making Cents or follow @Coupa on Twitter. 

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