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Coupa Software Appoints Steven Sovik Vice President of Sales and Tony Dawson Vice President of Alliances

Software-as-a-Service Veterans Join to Further Accelerate Business Growth and Strategic Partnerships

SAN MATEO, Calif. – August 25, 2010 – Coupa Software, the leading provider of disruptive and innovative cloud spend management (CSM) solutions, today announced the appointments of Steven Sovik as Vice President of Sales, and Tony Dawson as Vice President of Alliances.

In his new role, Steve will be responsible for further growing the global sales organization and accelerating sales of Coupa Cloud Spend Management to organizations of all sizes. With more than 20 years of relevant experience at technology leaders Oracle, Siebel Systems, Andersen Consulting and SupportSoft, Steve brings expertise in rapidly building, leading, and scaling sales organizations at high-growth companies. Prior to joining Coupa, Steve was the VP of Sales for Oracle’s On Demand CRM business, which grew over 100% year during his tenure.

With the newly created VP Alliances role, Tony will be responsible for the development of strategic partnerships and identifying business opportunities for the company’s continued growth. With more than fifteen years of relevant industry experience working with technology leaders including SuccessFactors, Workplace Leaders, Instill and Netscape, Tony brings a wealth of expertise in business development and sales execution. Prior to joining Coupa, Tony had an impressive track record of growing sales as Senior Vice President of Sales at Workplace Answers. Previously, he was a VP of Alliances for SuccessFactors, where he led direct and channel sales organizations as well as oversaw several business units. Tony has also managed sales operations and business development at Instill Corp., served as Vice President of Channel Sales and Business Development at Brience, as well as Director of Worldwide Service Sales at Netscape Communications.

“It’s not often you find a company so committed to challenging the status quo with a better way of doing business,” added Steven Sovik. “With Coupa, companies everywhere can practice smarter spending, and immediately realize savings and greater efficiencies. I am excited to be a part of the Coupa Management Team.”

“Coupa’s platform is fundamentally changing the Spend Management category by helping companies more effectively control their spending in the cloud,” said Tony Dawson. “The Coupa solution is exceptionally easy to use, fast to deploy, cost effective, and consistently helps companies find smarter ways to spend.” 

“Steve and Tony have a passion for disruptive technologies and will play key roles in helping Coupa achieve the leadership position in the emerging Cloud Spend Management category of business applications,” said Rob Bernshteyn, CEO of Coupa Software. “Their stellar track records driving new business and developing lasting partnerships position Coupa well for a period of continued explosive growth.”

About Coupa Software
Coupa is the leading provider of disruptive and innovative cloud spend management (CSM) solutions that help companies control their indirect spending and generate savings that go direct to the bottom line. Coupa combines the best e-procurement and expense management capabilities in a single solution that is easier to use, faster to configure and deploy, and more cost-effective than anything available today. With deep domain knowledge in e-procurement and expense management, a best-in-class cloud computing platform, a fast-growing community of customers, and industry-first innovations like real-time benchmarking, intelligent expense report auditing, and crowd sourcing great deals on the Web, Coupa is leading the way in helping companies spend smarter and save more. For more information please visit, a href=""> or call 650.931.3200.


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