Coupa Blog

Coupa is a company of talkers, passionate about sharing tips, tricks and advice for improving finance and procurement and saving companies of all sizes time and money. But we’re not the only people with opinions and ideas. We’d love to hear from you so join the conversation!

Executing on our vision

  • April 01, 2015
  • |
  • Rob Bernshteyn

  •  |
  • CEO

Today we announced that Coupa has been positioned by Gartner, Inc. in the Leaders quadrant of the Gartner Magic Quadrant for Procure-to-Pay Suites for Indirect Procurement 2015*, based on our “ability to execute” and our “completeness of vision."

 

We’re pleased to be positioned in the leaders quadrant, and also humbled. But, most importantly, we see this as an immense responsibility that we do not take lightly.

 

Anybody would feel that way. If a colleague tells you that you have a great sense of fashion, you're not going to come to the office in sweatpants the next day. You feel you've just been validated, so you're going to continue what you’ve been doing, only take it up a notch.

 

That’s how we feel about being in the leaders’ quadrant. We feel proud today, and determined to do even better tomorrow.

 

Our vision for this marketplace is for all companies to be able to bring 100% of their spend under management, so they have the opportunity optimize every dollar, euro and pound spent for savings they can use to further their own company vision.

 

Our responsibility is to continue to execute on three guiding principles in order to make our vision a reality.  

 

The first is to understand the obstacles that companies across every industry share to seeing, and optimizing, all of the spending that's happening in their organization. The idea, in 2015, of only having visibility into ten to forty percent of spend is unacceptable.

 

We're going to continue to remove obstacles to spend visibility and provide high-integrity data that informs smarter spending decisions at every point of transactional procurement, expenses, and invoicing processes.

 

We want to get paid fairly for providing what we’re calling Savings as a Service, but we’re not going to do it by monetizing the supplier base. We are committed to giving suppliers multiple options for transacting with buyers in Coupa, with no fees and a minimum of friction.

 

We are also going to maintain our maniacal focus on reimagining the end user experience from one in which people have to be pushed to transact using friction-filled systems to one where each and every employee would rather use Coupa to responsibly spend the company's money than any other alternative.

 

And, we will renew our commitment to being the only software vendor in the marketplace with a pre-integrated, organically developed transactional solution that allows customers to realize immediate value, along with the ability to easily switch on new capabilities to uncover new opportunities to optimize spend.

 

The Coupa Suite brings all of your spending – procurement, expenses and invoicing – together as a whole, for a single version of the truth across the organization. You can see all the purchases that are pre-approved, post-approved and unapproved in one place. You can kick off a reverse auction to source items when you see spend hit a certain level. You can see inventory of all the items you bought in real time. It’s a completely integrated world.

 

At the same time, we recognize the need to integrate with legacy ERP systems to help companies get more value out of these investments, and we’ve made it so Coupa can be deployed as a strategic extension to any existing system.

 

Think of it as a Netflix strategy. The latest TVs are shipped with Netflix already integrated. Netflix is a complete viewing experience on its own, but you no longer have to have a separate setup for it. All of that friction has been removed. It’s become a strategic extension to your TV.

 

All of these efforts will be informed by Coupa’s core values: Ensure customer success, focus on results, and strive for excellence. We want to continue to change the dialog in our industry from one of vendor/customer finger pointing to one that is centered around success. To that end, we will continue to carefully select only the best, brightest, and most passionate people to join us, and our cause.

 

Our vision will come to fruition when thousands of companies -- large, medium, and small -- are able to instantaneously articulate how they are getting real, measurable financial value by partnering with us. 

 

We see it as our responsibility to make that happen for each and every customer. This is how we will know we have executed on our vision. We view our dot on the magic quadrant today like a pin on a map. It marks an important place in our journey –one I believe we will look back on as a place where we stopped a moment to admire the view, and then shouldered our packs for the next stage of our ascent.

 

Rob Bernshteyn is CEO of Coupa.

 


* Gartner, Magic Quadrant for Procure-to-Pay Suites for Indirect Procurement, Magnus Bergfors, Paolo Malinverno, Deborah R Wilson, 24 March 2015.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Rob Bernshteyn

Rob Bernshteyn , Chief Executive Officer, Coupa

 

Rob is the Chief Executive Officer of Coupa, and drives the company’s strategy and execution. Rob has over two decades experience in the business software industry. He came to Coupa from SuccessFactors, where he ran Global Product Marketing & Management, as a member of the executive management team, as the company scaled from an early start up to a successful public company. Prior to that, Rob directed Product Management at Siebel Systems, where he helped build Siebel ERM into one of the company’s fastest growing product lines. Rob also did a stint in management consulting at McKinsey & Company, and spent four years at Accenture, where he focused on global SAP systems implementations.

 

Rob is a guest lecturer at Harvard and Stanford business schools, and a frequent contributor to Forbes and Fortune magazines. He can often be heard providing commentary on major news channels including Bloomberg and NPR. Rob earned a BS in Information Systems from the State University of New York at Albany and an MBA from Harvard Business School.