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Former Vice Chairman of Salesforce Frank van Veenendaal Joins Coupa Board of Directors

SAN MATEO, CA – December 23, 2015 – Coupa Software, the leader in cloud-based spend management, announced today that former Salesforce® executive  Frank van Veenendaal has been appointed to its board of directors. Van Veenendaal is a respected business leader with more than 30 years of extensive cloud, customer service and sales acceleration experience who is also known for his proven record on transforming emerging SaaS (Software-as-a-Service) companies to established market leaders.

For more than a decade, van Veenendaal held several executive leadership positions at Salesforce where he scaled and expanded global sales at every level of his ascendant career which ultimately drove the company’s exceptional growth. Van Veenendaal worked for three years as an executive vice chairman at Salesforce and also served in a variety of executive sales roles including president of worldwide sales and services, chief sales officer, and president of global corporate sales for the North American operations.

“Frank is a world-class business leader, with an exceptional background in global sales execution and customer success development, who helped pioneer enterprise adoption of SaaS solutions,” said Rob Bernshteyn, CEO of Coupa. “We are thrilled that Frank is joining our board of directors where we will benefit from his insights and experience.”

Van Veenendaal’s demonstrated success in scaling sales organizations to contribute to their overall growth is a skill that he will directly apply to Coupa’s rapid business expansion in North America, EMEA, Latin America and Asia Pacific.

“Coupa is a very special company, and I couldn’t be more delighted about joining the board of directors,” van Veenendaal said. “The company is in a class by itself with its unparalleled ability to help companies manage their bottom line and improve long-term shareholder value.  I believe Coupa has the opportunity to transform spend management similarly to how Salesforce transformed CRM (customer relationship management). I look forward to helping Coupa further advance its market leadership.”

In addition to Coupa, van Veenendaal sits on the board of directors for Vlocity Inc., a leading industry cloud software company, NewVoiceMedia, a leading global provider of omni-channel cloud customer contact technology, and he is a strategic advisory board member for Capriz, a leader in business application modernization.

About Coupa Software
Coupa Software is the leading provider of cloud-based financial applications. More than 500 customers in over 40 countries, including Sanofi,, BNP Paribas North America, NEC, Royal Bank of Canada, Swiss Re, and Highmark Health use the Coupa suite of financial applications to support business agility and reduce costs. Coupa provides a suite of true cloud applications for finance, including accounts payable, sourcing, procurement and expense management that allows customers to realise a return on their investment within a few months and savings that continually impact the bottom line. Learn more at Read more on the Coupa Blog or follow @Coupa on Twitter.

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