Coupa Named a “Challenger” in Gartner® 2022 Magic Quadrant™ for Supply Chain Planning Solutions

Dr. Madhav Durbha
Dr. Madhav Durbha
VP of Supply Chain Strategy, Coupa Software

Dr. Madhav Durbha is the Vice President of Supply Chain Strategy Coupa Software, where his team helps customers and prospects solve various supply chain challenges. Prior to Coupa, Dr. Durbha held positions at LLamasoft, Kinaxis, JDA Software and i2 Technologies, Inc. With more than 20 years in the supply chain industry, Dr. Durbha has broad experience in strategy & process consulting, supply chain software, program management, software application development & deployment, machine learning and data science. He received his Ph.D. in chemical engineering from the University of Florida and his bachelor’s degree in chemical engineering from the Indian Institute of Technology at Madras.

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Coupa Named a Challenger by Gartner

In the past two years, companies have experienced supply chain challenges on a level never seen. Facility shutdowns, material shortages, and labor challenges have all occurred simultaneously while demand patterns have become highly unpredictable, compounding the pressures supply chain leaders also face with rising costs and logistics bottlenecks. Companies that used to optimize supply chains primarily for cost, service, and inventory now must look at how supply chain planning processes can instill more resilience (to prepare for future disruptions) and sustainability (to cater to growing ESG mandates).

Against this backdrop, we’re proud to announce that Gartner — for the first time! — has  named Coupa as a "Challenger” in its Magic Quadrant for Supply Chain Planning. We believe this is due to our focus on enabling continuous supply chain design (allowing for faster course corrections when facing disruptions). Our forward-thinking solutions offer organizations the ability to actively design their supply chains with market conditions in mind and operationalize the resulting decisions to face today’s complex challenges and enable resiliency on top of cost-service-inventory tradeoffs.

2022 Gartner Magic Quadrant for Supply Chain Planning


[This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Coupa Software Inc.]

The 2022 Gartner Magic Quadrant for Supply Chain Planning Report helps supply chain technology leaders when evaluating and selecting software tools to enable their supply chain planning maturity progression. The report evaluated 22 vendors based on their ability to execute and the completeness of their vision, and we’re proud to be recognized as a Challenger.

Coupa’s Approach: Improving Decision Making with Continuous Design

Organizations have historically managed Supply Chain Planning (SCP) processes on static assumptions about flows, nodes, and policies. While these assumptions worked well in the past, they’re no longer adequate in today’s complex and fast-paced environment. Complexity is raising both cost and risk; companies need to test their supply chain policies and assumptions more dynamically, and rapidly reconfigure their supply networks.

Complex global supply chains now call for multi-tier planning on the fly. By using continuous design rather than episodic design, Coupa augments the value of traditional supply chain planning. Our advanced AI capabilities empower organizations to enhance demand modeling and strategic network design, while optimizing inventory, production, and transportation. This reduces risk, improves resilience, and helps them turn supply chain challenges into competitive advantage. Our modeling technologies enable decision-makers to test their scenarios before execution, achieving the desired balance of risk and reward.

Coupa’s Approach: Smarter Business Spend Management (BSM) Through Supply Chain Optimization

Supply chain direct material, labor, and distribution costs are a major portion of business spend for companies. Organizations need to enable greater collaboration between supply chain, procurement, and finance teams to align decision-making and control spend.

However, too many organizations still rely on fragmented legacy systems that fail to support this modern level of collaboration and speed from decision to execution. They need new technologies that align strategic inputs and requirements across different functional areas.

A key ingredient for smart supply chain design and planning is high-quality operational data and a granular digital twin. Decisions made using supply chain design and planning are enriched by high-quality data from purchasing, finance, and the supplier network. For example, our Supply Chain Design-to-Source suite synergy serves as a critical link to bridge Supply Chain Design & Planning and Sourcing Optimization. As a result, business spend is optimized while also meeting customer service requirements.

Customers Are Realizing the Benefits of Coupa

We’re committed to the success of our customers by delivering faster value through Coupa Supply Chain Design & Planning. Here are some key themes and benefits that customers shared at Gartner® Peer InsightsTM:

  • Exceptional Customer Service: We deliver exceptional customer service and provide products and services that best fit customer needs. “The overall experience has been excellent. I’ve never had an easier time with their A++ service,” said one customer.
  • Strong Innovation and Capabilities: From network optimization to inventory optimization, our end-to-end supply chain capabilities enable the customers to make better decisions. "The overall package of solutions that Coupa provides us is ultimate. The scalability, configurability, reliability, and level of integration that can be reached using the platform is what makes it unique for us," said another customer.

Supporting Decisions and Growth: Modeling capabilities help our customers make data-informed decisions to support their growth. “The value for the product is also great as we identified a significant opportunity for savings on supply chain costs. Lastly, [Coupa] adapts to change well as our company’s value proposition changed over time,” said another customer.

Thank You to the Entire BSM Community

Coupa's mission is to help companies maximize the value of every dollar spent. We accomplish this for our supply chain customers by enabling smarter decision-making that leads to smarter spend with reduced risk and greater value.

We want to thank the entire BSM community and our supply chain customers for the hard work and commitment to our collective mission that helped us be acknowledged as a Challenger in the 2022 Gartner Magic Quadrant for Supply Chain Planning.

Gartner, Magic Quadrant for Supply Chain Planning - By Amber Salley, Tim Payne, Pia Orup Lund, Janet Suleski - Published 16 May 2022 


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