American Red Cross

Customers / American Red Cross
American Red Cross

Coupa Aids Red Cross In Meeting Diversity Goals with Self-funded BSM

The Red Cross' previous Procure-to-Pay (P2P) project failed to meet several challenges resulting in Limited Spend Visibility and Control, Inefficient Manual Processes, and Meeting Diversity and Inclusion Targets. Coupa responded to their emergency with a BSM solution that delivered rapid relief.
Company Overview
Founded nearly 140 years ago, The American Red Cross has grown to $3+ billion in annual revenue as it serves the nation, providing 40% of the hospital blood supply in the U.S. as well as direct-assist
Washington, D.C.

Value as a Service


Increased spend with Diverse suppliers


In Working Capital Improvement


In Cost Reduction


Lack of Visibility & Control Over Spend

Inefficient Manual Processes

Meeting Diversity & Inclusion (D&I) Benchmarks




$1-2M in Inventory Optimization

50% Reduction in Paper

87% On-Contract Spend

On track to achieve an overall 3X ROI

With our BSM capabilities, we’ve increased our Diverse spend across the supply chain and low upfront costs and fast time-to-value have allowed this business process transformation to be self-funded.

Thomas Nash, Chief Procurement Officer, The American Red Cross