Business Spend Management Blog

Tamir Shafer is responsible for strategically growing this segment of Coupa’s business. Tamir holds a BSc in Finance from the University at Albany, SUNY, and resides in Boca Raton, Florida.

Over the last 12 years, Maria has gained experience in fintech sales followed by product marketing in fintech, scientific publishing, and most recently, P2P software. Maria is responsible for the go-to-market strategy for Coupa Treasury.

Anja has a PhD in German Philology and trained in a business communications agency before gaining valuable creative and marketing experience in a number of advertising agencies. For five years, she was in charge of the communications department of a renowned, private financial service provider. Her last position before joining BELLIN’s Global Marketing & Communications team in November 2014 was with Freiburg University where Anja was responsible for the marketing efforts of the EXIST business start-up program.

Vanessa Cisz is a B2B storytelling professional with more than 15 years of experience in helping organizations convey the real value of their technology solutions. She holds degrees in creative writing as well as English and German literature.

Ahmad Jiwani is Director of Product & Segment Marketing at Coupa Software, where he’s responsible for go-to-market activities related to Coupa Supply Chain Design & Planning. Prior to Coupa, Ahmad held positions at Workday, SAP, Microsoft, and other leading tech companies. Ahmad completed his undergraduate studies in Economics at the University of Waterloo.

Vincent Tosca is a product executive and technology enthusiast with entrepreneurial experience at startups and SaaS companies. His interests include the cloud, DevOps, IoT, and fintech. His specialties include product management & strategy, product marketing, agile, SaaS, cloud, DevOps, and analytics.

Helen is Senior Vice President of Marketing for EMEA and Asia Pacific regions. She leads the development of the go-to-market strategies and customer acquisition programs required to meet pipeline generation, acceleration and revenue targets for these culturally diverse regions.

Over her 25-yr career, Helen has developed strong entrepreneurial roots from co-founding a number of digital and social media agencies. More recently she has held intrapreneurial leadership roles in disruptive, US SaaS technology businesses. She is a strong believer in balancing the talents of both creative thinkers and data scientists to achieve successful business outcomes.

Helen is a Coupa LevelUp Mentor and an active member of two important Coupa diversity and inclusion initiatives: Illuminate, an LGBTQ+ program and Empower, a women in procurement community that supports breaking down barriers to women’s success in the industry.

Helen is also an advisor at Collider, an accelerator driving the future of marketing and sales technology for startups, corporates and investors.

John Callan is responsible for product marketing and go-to-market strategies for the Coupa Spend Management platform. John earned his Master of Science in Aerospace Engineering from the University of Minnesota and a dual degree in Engineering and Mathematics from University of Dublin, Trinity College.

Paul Recchia is the head of product at Relish. Prior to Relish, he spent nearly two decades in e-Procurement research, design, development, and deployment.

J.R. Robertson is Vice President, Coupa Pay, and an entrepreneurial enthusiast and culture builder at Coupa. He holds a Bachelor of Business Administration (B.B.A.) in Marketing Management from California State University, Chico, and currently resides in the smoky state of California.

Hari Murakonda is currently Principal of AI Centre of Excellence at Coupa and leads AI driven classification projects at Coupa. Hari comes with a background in data science with over 10 years of experience. Prior to Coupa, Hari was a Solution Architect at LLamasoft, and Opex Analytics where he led several ML driven solutions to problems in Supply chain and Operations across several fortune 500 Retail, Consumer products, and Airline companies. Hari was an early employee at Opex Analytics and played key role scaling the company, followed by acquisitions to LLamasoft and then Coupa. Hari holds Master’s degree in Analytics at Northwestern University and Bachelor’s degree in Chemical Engineering from BITS-Pilani.

Stephanie is passionate about storytelling and helping leaders, businesses, and organizations transform the way they connect with their customers, prospects, and others. At Coupa, she leads storytelling and content production efforts for supply chain. She brings over a decade of experience supporting marketing and communications with impact-oriented enterprises and mission-driven organizations. She earned her Master's degree from the London School of Economics and her Bachelor's degree from Texas Christian University. She grew up in the Chicago area, but currently calls Washington, D.C. home.

Nari Viswanathan is currently Sr. Director of Product Segment Marketing at Coupa, where he helps bring products to markets in the areas of Supply Chain Design and Planning. Over the past 20 years, Nari has held VP and Director of Product Management, Research and Marketing roles at Aberdeen Group, River Logic, Steelwedge and E2open. He has significant experience building products from the ground up and managing the P&L for a product suite. He is a proven B2B marketer with expertise in content marketing, competitive intelligence, and positioning. He has published numerous thought leadership articles, whitepapers, blogs and delivered dozens of webinars during his career. Nari Viswanathan is a five times SDCExec Supply Chain Pro to Know award winner. Nari holds a master’s degree in Manufacturing Systems Engineering at the University of Wisconsin-Madison and a bachelor’s degree in Mechanical Engineering at the Indian Institute of Technology, Chennai.

Stephanie Buck is passionate about storytelling and helping leaders, businesses, and organizations transform the way they connect with their customers, prospects, and others. At Coupa, she leads storytelling and content production efforts for supply chain. She brings over a decade of experience supporting marketing and communications with impact-oriented enterprises and mission-driven organizations. She earned her Master's degree from the London School of Economics and her Bachelor's degree from Texas Christian University. She grew up in the Chicago area, but currently calls Washington, D.C. home.

Stephanie is passionate about storytelling and helping leaders, businesses, and organizations transform the way they connect with their customers, prospects, and others. At Coupa, she leads storytelling and content production efforts for supply chain. She brings over a decade of experience supporting marketing and communications with impact-oriented enterprises and mission-driven organizations. She earned her Master's degree from the London School of Economics and her Bachelor's degree from Texas Christian University. She grew up in the Chicago area, but currently calls Washington, D.C. home.