Business Spend Management Blog

Helen is Senior Vice President of Marketing for EMEA and Asia Pacific regions. She leads the development of the go-to-market strategies and customer acquisition programs required to meet pipeline generation, acceleration and revenue targets for these culturally diverse regions.

Over her 25-yr career, Helen has developed strong entrepreneurial roots from co-founding a number of digital and social media agencies. More recently she has held intrapreneurial leadership roles in disruptive, US SaaS technology businesses. She is a strong believer in balancing the talents of both creative thinkers and data scientists to achieve successful business outcomes.

Helen is a Coupa LevelUp Mentor and an active member of two important Coupa diversity and inclusion initiatives: Illuminate, an LGBTQ+ program and Empower, a women in procurement community that supports breaking down barriers to women’s success in the industry.

Helen is also an advisor at Collider, an accelerator driving the future of marketing and sales technology for startups, corporates and investors.

At EcoVadis, David leads content, communications and data thought leadership to inspire and galvanize sustainable business action and impact worldwide. His career has focused on developing and scaling technology/SaaS businesses from startup through scale-up. He holds a degree in Industrial Engineering from Stanford University.

Nari is currently Sr. Director of Product Segment Marketing at Coupa, where he helps bring products to markets in the areas of Supply Chain Design and Planning. Over the past 20 years, Nari has held VP and Director of Product Management, Research and Marketing roles at Aberdeen Group, River Logic, Steelwedge and E2open. He has significant experience building products from the ground up and managing the P&L for a product suite. He is a proven B2B marketer with expertise in content marketing, competitive intelligence, and positioning. He has published numerous thought leadership articles, whitepapers, blogs and delivered dozens of webinars during his career. Nari Viswanathan is a five times SDCExec Supply Chain Pro to Know award winner. Nari holds a master’s degree in Manufacturing Systems Engineering at the University of Wisconsin-Madison and a bachelor’s degree in Mechanical Engineering at the Indian Institute of Technology, Chennai.

Jake is a Product Marketing leader with extensive software experience including product strategy, customer needs, requirements, positioning, collateral, technical marketing, pricing, and field enablement.

Anthony Tate is Director, Product Marketing, EMEA at Coupa. He is passionate about tech, in particular the role of people, process and technology in organisational strategy and how to successfully drive digital transformation. Anthony holds an M.A. (Dist) in Marketing Communications and a B.A.(Hons) in Commercial Studies from the University of Westminster, and he current resides in London, England.

Stephanie is passionate about storytelling and helping leaders, businesses, and organizations transform the way they connect with their customers, prospects, and others. At Coupa, she leads storytelling and content production efforts for supply chain. She brings over a decade of experience supporting marketing and communications with impact-oriented enterprises and mission-driven organizations. She earned her Master's degree from the London School of Economics and her Bachelor's degree from Texas Christian University. She grew up in the Chicago area, but currently calls Washington, D.C. home.

Since graduating from Birla Institute of Technology and Science in Pilani, India in 2013, the ethos of my career has always been "Never Stop Building".

The six years I spent with my first employer was a crazy rollercoaster ride, building several products all in different domains:  consumer e-commerce, private label furniture, social media application, and a SAAS product to help companies run crypto-backed token economies.

In early 2020, I joined Coupa, a leader in the Business Spend Management community, and over the last two years with them as they’ve grown from under 1000 to nearly 3500 employees overall, I have transitioned from an individual contributor role to an Engineering Manager role.

Joe Kontak is a Spaulding Ridge Director focused on supply chain initiatives for Anaplan and Coupa. Prior to joining the firm, he spent 9 years leading supply chain operations and digitization efforts in the Food & Bev, CPG, and Chemicals industries. His functional experience spans from plant-level manufacturing to E2E logistics network design.

Dr. Madhav Durbha is the Vice President of Supply Chain Strategy Coupa Software, where his team helps customers and prospects solve various supply chain challenges. Prior to Coupa, Dr. Durbha held positions at LLamasoft, Kinaxis, JDA Software and i2 Technologies, Inc. With more than 20 years in the supply chain industry, Dr. Durbha has broad experience in strategy & process consulting, supply chain software, program management, software application development & deployment, machine learning and data science. He received his Ph.D. in chemical engineering from the University of Florida and his bachelor’s degree in chemical engineering from the Indian Institute of Technology at Madras.

Kristin Schwabenbauer has been helping Vertex clients turn their goals into reality for over 20 years. In her current role as the Global Partner Leader, she manages Vertex’s relationships with procurement-focused organizations. With these efforts, she looks to build the most robust integrations that meet our clients’ needs and expectations. The evolving dynamics of these industry-wide efforts is creating great opportunity for Vertex clients.

Stephanie is passionate about storytelling and helping leaders, businesses, and organizations transform the way they connect with their customers, prospects, and others. At Coupa, she leads storytelling and content production efforts for supply chain. She brings over a decade of experience supporting marketing and communications with impact-oriented enterprises and mission-driven organizations. She earned her Master's degree from the London School of Economics and her Bachelor's degree from Texas Christian University. She grew up in the Chicago area, but currently calls Washington, D.C. home.

Vanessa Cisz is a B2B storytelling professional with more than 15 years of experience in helping organizations convey the real value of their technology solutions. She holds degrees in creative writing as well as English and German literature.

Tom is an innovative leader that leverages a deep knowledge of collaborative sales methodologies to deliver high quality customer experiences. His experience includes design & development of automated process control systems, and definition & development of software solutions within enterprise and government environments.

Jake is a Product Marketing leader with extensive software experience including product strategy, customer needs, requirements, positioning, collateral, technical marketing, pricing, and field enablement.